International Marketing Management - Loblaw Supermarket

Running head: INTERNATIONAL MARKETING MANAGEMENT
International Marketing Management
Name of the Student
Name of the University
Author note

INTERNATIONAL MARKETING MANAGEMENT
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Executive Summary
The report has been able to analyse the most effective expansion strategy of Loblaw
Supermarket in the Australian economy. It has been noticed that in the current scenario, the
company can be expanding their business in Australia as they have the most efficient
business operations and it will be effective for improving their efficiency to a large extent.
With the assistance of PESTEL, Ansoff Matrix along with marketing mix, it can be seen that
the company will be appropriate in managing their performance in the country Australia.

INTERNATIONAL MARKETING MANAGEMENT
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Table of Contents
Introduction and Overview of Loblaw Supermarket.................................................................3
Expansion of Loblaw to Australian Market and Opportunities.................................................3
Analysis of Strategies for Expansion and Increase in Revenue.................................................5
Segmentation, Targeting and Positioning of Loblaw in Australian Market..............................6
Marketing Mix (4Ps) and Recommendations............................................................................6
Conclusion..................................................................................................................................8
References..................................................................................................................................9