International Marketing Plan of Podpac Pty Ltd.

International Marketing Plan
of Podpac Pty Ltd. Company
of Australia

1
Executive summary
An international marketing plan is important for the Podpac Pty Ltd., Company in order to
expand its business in India. After reviewing the company background, it is seen that it is an
Australian food and beverage firm that manufactures several coffee pods for their consumer. The
firm is going to expand its business in India, and thus with the help of PESTEL and competitors
analysis, the company will understand the external environment of this country which may affect
their business procedure. In other words, both these analysis will help them to understand the
target market and to make appropriate market objectives that must be suitable for the business.
The firm uses various theories for making appropriates strategies for the marketing mix of their
products. The implementation plan, control and success rate measuring procedure of this firm
has been discussed in this context, and it is seen that all these factors are based on the theories
and strategies uses by the firm. Furthermore, some suggestions are provided that can help the
firm to improve its business growth after expanding it in the Indian market.

2
Table of Contents
Introduction.................................................................................................................... 3
Client overview............................................................................................................... 3
International Environment Audit.......................................................................................... 4
Target market................................................................................................................. 5
Competitor analysis.......................................................................................................... 6
Marketing objectives........................................................................................................ 6
Proposed marketing mix.................................................................................................... 7
Implementation, evaluation, and control................................................................................. 8
Conclusion..................................................................................................................... 9
Recommendation............................................................................................................. 9
References................................................................................................................... 10
Appendices.................................................................................................................. 12

3
Introduction
The primary purpose of the paper is to provide an international marketing plan for Podpac Pty
Ltd. of Australia which is going to expand their business in India. The paper will discuss the
current organization situation in their home country, along with the band elements of the firm. In
other words, a PESTLE analysis is important that will help the firm to understand the Indian
market segments. Besides this, the target market will be set by the firm that will help to select
the appropriate consumer base that is be beneficial for their business. The paper will help in
evaluating competitor analysis, marketing objectives, and marketing mix of this firm as it will
help the business to stabilize their position throughout the new market segments. There are few
of the crucial ways of implementing the strategy along with some recommendations that will be
provided in such a manner that it should be advantageous for the company after expanding their
business in the Indian market.
Client overview
Podpac Pty Ltd., in an Australian company which aims to provide coffee pods for the people of
this country. The head office of this firm is located in Beverly, South Australia, and it was
established in 2012 (Express Pods, 2019). The firm uses Nespresso machines for maintaining
their competitive advantage and for increasing their pod technology and services in both local
and international markets without facing any disruption in their current business operation. The
company nowadays is making the strategy of launching flavored coffee, hot chocolate, and tea
pods products for its consumer base so that they can enhance their revenue and growth in the
new market. The business name of this company is PODiSTA, which is a retailing company that
currently have 4.8 billion dollars of revenue and maintain186.7% growth rate in each year
(Express Pods, 2019). It is a public company that provides retailer and consumer products, and
they have only 17 number of employees.
After analyzing Podpac Pty Ltd., background it is seen that the firm has the capability of
producing their own pods by offering some amazing bundle values to their consumers. This
process has also increased their resources and capabilities of delivering the products within 24
hours of ordering. In other words, the strength of this firm is to deliver the products with free
shipping costs, and this prospect can attract the consumer to purchase products from this brand in
the market segments of India. Apart from this, they also upgraded their Express Delivery features