International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communication

International
Marketing
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Market entry strategy..............................................................................................................3
Global trends and its application in local environment..........................................................5
Country specific communication............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
International marketing management refers to the multinational procedures of planning or
executing the formation, costing, advertising or distribution of thoughts, ideas, products and
services relate to the business to create a exchanges that are satisfy the individual as well as
organizational based objectives. The International marketing is brings various countries closer or
also develops the different cultural based relations among countries. Nearer cultural relations
helps in improve life quality of society in various countries or locations. It is also brings
interdependence among different countries across the world. The main objective of international
marketing management is to increase free trade at the global level as well as attempt to bring
each and every country together for purpose of the trading (Blackburne and Buckley, 2019). Also
to rise globalization by a integrating economies of various countries. Through this achievement
of world peace by the building trade relationship among a different nation become easier. This
report is based on two firms first is “Hello Fresh” this company is based on German publicity
traded meal kit in Berlin, Germany. This industry is largest meal kit provider in United State and
different countries such as Canada, New Zealand, Sweden, Denmark and many more. Company
was founded in 2011 by Dominik Richter, Jessica Nilsson and Thomas Griesel. Second is
“Green Chef” this company founded in 2014, this firm wants to lunch their brand in Germany
with Hello fresh industry as well as wants to develop global brand. Below report includes the
market entry strategy, global trends and application in global environment as well as country
particular based communication.
MAIN BODY
Market entry strategy
Market entry strategy is the planned distribution or delivery concept of the goods and
services to the new target based marketplace. In import or export of services and products, it
refers to new creation, establishment as well as management of the contracts in other foreign
country. Market entry strategy is important tool for the getting clarity about what business aim to
attain or how they are going to get those targets it while the entering in new marketplace. What
one firm ignores becomes better opportunity for other, this is essential in the planning market
based entry strategy. In context to Green Chef, company wants to establish their business in
Germany with support of Hello fresh because this company have high reaching rate in different