International Marketing: Market Entry Strategy, Global Trends, and Country-Specific Communication

International
Marketing

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Discuss market entry strategy for international marketing business......................................3
Critically examine global trends and their application in local environment........................4
Examine country specific communication.............................................................................6
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
Books & Journal:....................................................................................................................9
APPENDICES 1.......................................................................................................................10
APPENDICES 2.......................................................................................................................11

INTRODUCTION
International marketing is defined as a process of executive exchange process of
product and services across the border (Agarwal, 2018). In this competitive business
environment, it is critically important for business organisation to focus on expanding their
activities internationally so that goals are accomplished. Main purpose of this report is to
understand importance of international marketing to business. Hello fresh which is a
publicly traded meal kit company based in Germany. It is known as the largest meal kit to
provide a in US and operates in various countries such as Canada, Australia, Denmark and
many more. Companies expanding and focusing on launching a new brand named as green
chef in Germany. It will be recognised as a premium brand in line with Hello Fresh. This
report comprises of Market entry strategy, global trends and their application and country
specific communication.
MAIN BODY
Discuss market entry strategy for international marketing business
Market entry strategy is important concept which is required to be properly used
within business so that goals and objectives are achieved in most appropriate manner. It is
critically important for Hello Fresh to adopt most effective market entry strategy so that it is
easy for them to enter into international market of Germany for their new brand Green Chef.
In consideration of increased competition, without implementation of marketing strategy
objectives can be achieved with proper time interval. Germany is a global and international
country which is also home to many international enterprises and it has a large business
market (Alalwan, 2017). In order to execute international marketing, business activities in
this foreign country prepare a detailed analysis is needed which is to be done efficiently.
Different type of market entry strategies which can be adopted by selected organisation for
international marketing business are described as follows-
Option1- Direct selling without involving third party
It is the most effective strategy which can be used by Hello Chef to open their new
brand it helps in selling product directly to the consumer without paying any additional
amount to third party. With use of this market entry strategy of direct selling it will be easy
for selected company to execute their activities within International foreign country which is
Germany in proper consideration. Direct selling is also helpful in using enterprise own rights
without insulting with anyone or any one or other people. Green chef can also enter into a

direct arrangement with the leading supermarket chain without involving any distributor or
for exchange of their product. This also helps in carrying out physical stores and selling brand
product and services directly (Green Chef Vs. HelloFresh: Find Out Which Meal Delivery
Service Is Right For You, 2020).
Option2- Indirect selling via involving third party
It is also most used market entry strategy when it comes to international marketing
because in this mean focuses on selling of brand products and services through involving
third party and other suppliers (Arrúa, 2017). Main advantage of indirect selling is that if
selected brand uses Amazon as a marketplace to sell their products and services via online
and through their official website it become easy for them to globalise their brand and which
also results in engaging with customers easily because users and customer survey trust on
Amazon and mostly purchase and shop through e commerce websites.
From the above discuss the different types of marketing from the above discuss the
different types of marketing strategies It is seen that tactics are needed to be implemented so
that benefits are achieved within business and functions as well as operations are executed
accordingly. Moreover it has been also specified that as selected company is establishing its
new brand daily to adopt indirect selling as a market entry strategy main reason is because
this will give them easy way of engaging with customers in a less time consuming period.
Amazon has a high Goodwill in market due to which it will be easy for them to carry out
their activities in international country Germany. Therefore it is seen that option 2 is
beneficial option which can be adopted by selected enterprise to enter into foreign market for
business activities.
Critically examine global trends and their application in local environment
According to the report of Euro monitor, business environment changes according to
global trends and accordingly activities are executed. As selected brand is focusing towards
opening their new subsidiary firm which is Green Chef in Germany for which they first
analyse local environment and their application so that it become easier to implement
strategies used in foreign country in most easier manner. Global trends in international
countries directly impact upon new businesses (Bajac, 2018). It is critically important for
selected Enterprise to focus on these changing global trends within a specific field so that
decision undertaken in most efficient manner. Local environment application for are also
necessary to examine to so that resources for new business are used appropriately. There are