Rationale 3 LO 2 5 P3 Key criteria and selection process of international market 5 P4 Market entry strategies with examples 6 LO 3 9 P5 Overview of the key arguments in global verses local debate regarding market expansion 9 P6 Differentiation in marketing mix in the context of global and local markets 10 LO 4 13 P7. It also recognise as the business activity of the firm which design to plan, price, promote and direct the flow of product and services to customers in more then one country