International Marketing: Australian Superfood Company

Running head: INTERNATIONAL MARKETING
AUSTRALIAN SUPERFOOD COMPANY
International
Marketing
6/7/2019

INTERNATIONAL MARKETING 1
Table of Contents
Introduction................................................................................................................................2
Overview of Australian Superfood Company in Indonesia...................................................3
STPD Analysis.......................................................................................................................3
Segmentation......................................................................................................................3
Targeting............................................................................................................................6
Positioning..........................................................................................................................7
............................................................................................................................................8
Differentiation....................................................................................................................9
Marketing mix......................................................................................................................10
Product.............................................................................................................................10
Place.................................................................................................................................11
Price..................................................................................................................................11
Promotion.........................................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................14

INTERNATIONAL MARKETING 2
Introduction
In the present global economy, businesses of every size are expanding their processes
in the international/foreign markets. This type of business expansion can provide different
advantages, encompassing increased opportunities of market growth and diversification. As
per the results of the survey by Wells Fargo in the year 2016, it was recognized that over 87%
of the United State businesses believe that expansion of business at international level is
important for the long-term growth (Rossum, 2017). It has been analyzed that at the global
level there is a number of firms that have yet not extended their business operations out of
their domestic boundaries. From the analysis, it has been identified that business expansion
offer number of benefits to the companies such as New Market growth opportunities,
diversification, access to increased talent, and competitive advantage. (White, 2013).
There is a number of businesses that expand their businesses operations in order to
have diversified assets, this is also considered to be the action taken by the businesses to
protect the bottom line of the company against unforeseen events. The business expansion in
the international market offers the chance to achieve the growth opportunities of the
international market through adopting advanced technology, raw material, and labor force
(Management Association, Information Resources, 2018). Another key benefit of the going
global is the opportunity to get access to the new talent pool. This discussion highlights those
companies planning to go a global gain number of advantages and benefits. The intent of this
report is to suggest Australian Superfood Company expand its operations in the Indonesia
market by acting proper market analysis. The report is comprised of developing the
segmentation, targeting, positioning, and differentiation strategy for the company such that it
can get a definable target market in the Indonesia market. In addition to this, the report is also

INTERNATIONAL MARKETING 3
comprised of a detailed discussion of the marketing mix based on 4Ps that are the product,
price, place, and promotion.
Overview of Australian Superfood Company in Indonesia
From the analysis of the previous reports, it has been analyzed that today with the
increasing number of diseases related to consumption pattern of the people food quality
provided by different businesses, customers in the market are increasingly demanding for
products that offer nutrition, natural, and health benefits (Gagliardi, 2015). From the research
conducted on the Indonesia market, it has been analyzed that the market is offering a number
of growth opportunities to the company. Superfoods are considered as the booming market
and the awareness of the customers is also increasing related to health benefits from these
types of products. It is a fact that the establishment of the Australian Superfood Company in
the Indonesia market is a complicated procedure, but if the management of the company will
follow each step carefully and conduct proper research and development in marketing, sales,
production, designing will provide positive results to the business. The proper development
of the services and product along with strategic collaborations with the manufacturers,
suppliers, and scientist in the Indonesia market will offer huge growth opportunity to the
Australian Superfood Company to gain increased share in the market. Furthermore, the
Australian Superfood Company must concentrate on the e-sales and exports as the key
portion of its strategy of growth. The new expansion in the Indonesia market is representing
the potential in order to meet its financial goals and introduce a strong brand in the global
markets.