International Marketing: Key Arguments, Elements, Approaches, and Orientations

International Marketing

Table of content
Introduction
Key arguments on local vs global debate
Elements of marketing mix
Approaches of international marketing
Distinguish between hone and international orientation
Conclusion
References

Introduction
International marketing is defined
as the process of application of
tactics and procedures of marketing
of product among the different
countries.

Key arguments on global vs local debate
Basis Local marketing Global marketing
Size of operation It is operated at a local level which involve buying and selling of
merchandise in a particular region.
It is operated beyond the boundaries of countries which is giant in size as
it involves trading of goods at global level.
Funds It requires less funds as the taste of customers are already known. It requires huge sum of investment in research and development and
adoption of innovative technology.
Risk The risk is less and it is easier to execute the operations. The reason is
that firm is aware of the culture and legislations operating in a domestic
nation.
It is a complex process and is riskier in nature as it might result in
negative consequences or poor performance in specific market.
Example Rowlinson Knitwear is an appropriate example because it requires less
marketing campaigns as it has an excellent brand name within a
marketplace.
Airbnb is a great example of global marketing as provides a wonderful
travelling experience and use online platforms to gain maximum
exposure across the globe.