International Marketing

International Marketing

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Scope and concepts of international marketing...........................................................................1
Evaluate various ways the rational behind the company to go international..............................3
Criteria and procedure for entering into global market...............................................................3
Market entry strategies................................................................................................................5
Task 2 Covered in PPT....................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
` International marketing is defined as the process of application of tactics and procedures
of marketing of product among the different countries (Ayuso and Navarrete‐Báez, 2018). In
other words, this involve the method of tapping into foreign market in order to gain maximum
base as well as to improve the overall operations of business activities which is operating at a
domestic level. This report is based on Rowlinson Knitwear which is situated in UK. It has wide
varieties of merchandise such as corporate wear and school garments among the clients so as to
accelerate more sales as it ensures quality specification which in turn improves the overall
productivity. This report is divided into two tasks. The first task covers scope and rationale for a
business enterprise to go for globally. This also includes various modes of marketing entry as
well as the selection process to enter the market at an international level. The second task
comprises of marketing mix plan and comparison of home and international orientation.
Main Body
Task 1.
Scope and concepts of international marketing
International marketing is the method of applying various marketing principles and
aspects of marketing that focus on meeting the needs and expectations of clients from different
parts of the world (Bianchi, 2016). In other words, it is understood as the process of business
activities and procedures which involve preparation of strategy that help in accomplishment of
task within limited period of time. It also involves buying and selling of merchandise or services
across the boundaries of the countries which aims to generate greater sales over a marketplace.
Scope
In today’s era, the scope of international marketing is growing rapidly which provide an
enormous opportunity to create more awareness about global environment within corporate
world. The several concepts are given beneath:
Contractual Agreement: It involve the consideration of two parties under which one
party agree to expand their business beyond the domestic boundaries which aids the firm in
accelerating the market share. The manager of Rowlinson Knitwear emphasises on generating
more revenue by capturing new market segments through strategic alliance which involve the
signing of contract between the manager as well as international partners.
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