International Marketing Opportunities Report
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Added on 2019-09-23
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This report analyzes the risk factors, marketing opportunities, viability of marketing opportunities and recommendations for Southern Peninsula Wines Company to invest in China's wine market.
International Marketing Opportunities Report
Added on 2019-09-23
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Running Head: International Marketing Opportunities Report INTERNATIONAL MARKETING OPPORTUNITIES REPORT
International Marketing Opportunities Report 2Table of Contents1. Risk Factors.................................................................................................................................3a. Analysis on the political, corruption and financial risk factors................................................3Political Risk factors:...............................................................................................................3Financial factors:......................................................................................................................3Corruption factors:...................................................................................................................3b. Analyzing the relevant legal and regulatory requirements and trade barrier...........................3Legal requirements:..................................................................................................................3Trade Barriers:..........................................................................................................................3c. Discussion of the risk associated with international business cycles in terms of economicconditions that may affect upon the market.................................................................................42. Marketing Opportunities..............................................................................................................4a. Discussion of any key markets trends in relevant industry and market needs, targetsegmentation and consumer preferences......................................................................................4Market needs:...........................................................................................................................4Consumer Preferences:.............................................................................................................5b. Analyzing of any two methods of entry in exporting, licensing and franchising....................5(i) Franchising..........................................................................................................................5(ii) Exporting............................................................................................................................63. Viability of Marketing Opportunities..........................................................................................6a. Analyzing of marketing opportunities......................................................................................6(i) In terms of organizations goals and capabilities..................................................................6(ii) Impact upon current business and customer base...............................................................6b. Determination of financial viability.........................................................................................74. Recommendations........................................................................................................................8
International Marketing Opportunities Report 3a. Ranking the marketing opportunities in terms of viability and likely contribution in thebusiness........................................................................................................................................8Reference List:.................................................................................................................................9
International Marketing Opportunities Report 41. Risk Factorsa. Analysis on the political, corruption and financial risk factors Political Risk factors:Several risk factors arise from the political factors is the rules and guidelines provided inmerchandising. However, not only for China, the political risk factors are involved in marketingfor almost every country. The main problem is faced by the foreign investors is the unstable anduncertain political environment. According to Lyu et al. (2016), Chinese community Party’seconomic reforms made a suitable opportunity for the foreign countries to invest in their market,which in term has eradicated poverty for thousands of local people in China. Moreover, theChinese local companies have scope to introduce themselves to the international markets. Financial factors:The strict rules imposed by the Chinese Government in the business environment like MNCshave to make tie-up with the local companies in order to make their business and enormous taxesfor the foreign investors. According to Chiu, (2016), the government has started corporateincome tax lax and money transferring facilities, which has hampered the business environmentfor the foreign investors. Therefore, the local companies are getting profitable and making hugeamount of turnovers from the tie-ups with the foreign investors. Corruption factors:These laws and the business strategies have also introduced corruption and illegal practices in thebusiness markets. As the taxes are more in case of the foreign companies, the local investors areliable to pay low tax and other issues. Besides this, they are having the same opportunities andsharing the equal amount of profits from the business.b. Analyzing the relevant legal and regulatory requirements and trade barrier Legal requirements:Since 1949, China had not constructed a suitable legal process in the national legal system inmerchandising fields. However, they have made proper business guidelines immediately after theCultural Revolution regarding the business law and regulatory practices. In this meantime,companies managed to invest on China’s market due to sufficient infrastructure and distinctrules. According to Packey& Kingsnorth (2016), it has been seen that in China’s market, thereare more trade barriers and legal requirements in the marketing fields.Trade Barriers:
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