International Marketing | Case Study | Supreme

Running head: INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
Name of the Student
Name of the University
Author Note

INTERNATIONAL MARKETING
1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
PESTLE Analysis of India for Supreme:...............................................................................2
Political Factors:.................................................................................................................2
Economic Factors:..............................................................................................................2
Social Factors:....................................................................................................................3
Technological Factors:.......................................................................................................4
Legal Factors:.....................................................................................................................5
Environmental Factors:......................................................................................................5
SWOT Analysis of Supreme:.................................................................................................5
Conclusion..................................................................................................................................6

INTERNATIONAL MARKETING
2
Introduction
The purpose of the paper is to reflect the viability of a clothing brand, Supreme in the
international market. The international market selected for business expansion in India. The
viability will be measured based on analyzing the external environment with the help of the
PESTLE framework and internal analysis with the help of SWOT analysis.
Discussion
PESTLE Analysis of India for Supreme:
Political Factors:
The political nature of India is majorly influenced by aspects like ideologies based on
various political parties, politician parties' interests and governmental policies. The influence
results in affecting the business environment of India from multivariate forms of institutions.
India is also the prey of corruption due to the presence of multiple political parties.
The presence of corruption can enhance the cost of setting up the business operations
for Supreme but with growing awareness and governmental policies, challenges regarding
corruption on businesses in lessening.
Economic Factors:
India is considered one of the biggest economies in the globe based on nominal GDP.
The GDP of India in the year 2019 was 3.202 trillion dollars, which increased from last
year's GDP 2.72 trillion. The company tax rate of India has decreased posing a great
advantage for new and international businesses. The current company tax rate in India is
25.17 percent. Although, the consumer demand shifts based on the purchasing power created
from the vulnerable position of employment but India from last the last decade have been
welcoming the investment of foreign investments and multinational companies for increasing