International Marketing: Overview, Approaches, and Comparison

INTERNATIONAL
MARKETING

Table of content
 Introduction
 Overview of organization
 Difference between global and local marketing
 Marketing mix in international context.
 International marketing approaches
 Compare home and international orientation.
 Conclusion
 References

Introduction
International management is known to be the
element which basically consider the
appropriate as well as suitable direction and
guidance of the commercial businesses. In
addition to it few of the appropriate element
which basically deals with the element in
major level of section add the global stage. In
relation to this there are several effectual
conditions which are creating the
manufacturing and also other departments of
marketing in the commercial business at the
global stage.

Overview of organization
 Moreover to this this also focus in organising the various campaigns which
are effectually as well as efficiently being there in the area of market in which
the organization is performing. The following report is based on the
organization airdri which is situated in the United Kingdom since last 40
years. The respective organization focus in dealing and manufacturing the air
dryer and the organization was formed in the year 1974 add the Oxford in the
United Kingdom.
 Moreover the organization focus in dealing various elements of function as
well as operation of promoting the domestic section of the automation and
technology which have been there in more larger term of interest in order to
monitor the current development as well as growth of the departments.