Scope and Concepts of International Marketing

International Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Scope and concepts of the international marketing................................................................3
P2 Rationale and the different routes of the organisation in the international markets...............5
LO2..................................................................................................................................................6
P3. Evaluation of the selection process in the international markets...........................................6
P4. Different strategies of market entries with the advantages and disadvantages.....................7
LO3..................................................................................................................................................9
P5. Key arguments in the global and local debate.......................................................................9
P6. How the product, price, pricing and promotional distribution approach in the context of
international markets....................................................................................................................9
LO4................................................................................................................................................10
P7) International marketing approaches....................................................................................10
P8) International and domestic orientation................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
International marketing refers to the process and the practices of the business
activities which is made to promote, price, plan and the sale of the products and
services to the customer across the world to increase the profit of the company. It will
provides the benefits to the business that they could connect with the new customers
and new partners of the business. International marketing increases the image of the
brand at the international level. This report explains the international marketing strategy
of the Sainsbury. It is the third largest multinational retail company of the UK. The
headquarter of the Sainsbury is at the London, UK. This file determine the scope and
the concepts of the international marketing. There are various entries in the selection of
the international markets and evaluate the important factors for the success. This report
investigates the marketing plan adopted by the company in the international markets.
There is the analysis of the various approaches of the international marketing in the
business.
LO1
P1 Scope and concepts of the international marketing.
Process and the practices of the business operation in the Sainsbury is designed
to make the effective plan, promote, and sale and purchase of the products and
services to the customer in the intentional markets. So there are various scope of the
international marketing in the business of the Sainsbury which are discussed below:
Imports: It refers to the purchase of the goods and services from the one country
and sale those goods in the domestic markets. As per the needs of the imported goods
and services in the domestic markets Sainsbury localise that products and services
(Ogasavara, Boehe and Barin Cruz, 2016). Imports also helps the Sainsbury in the
improvement and the creation of their production line to reach the success and the
growth of the business.
Exports: Sainsbury export their final products and services in the international
markets to increases the revenue of the business by selling the products to the people
of the different countries. The increases in the revenue and the profits of the business

from the exported products and services will helps the companies in the payment of the
cost of the imports, to cover the cost of the development.
Joint venture: It refers to the two companies entering in the international
markets for the success and the growth of their business. It is the collaboration of the
two brands for the specific period of the time. This collaboration of the two companies
makes the new firm which works effectively to reach the goals. It gives the advantage to
the two organisation to increases the scope of the international marketing by entering
into the joint venture which is barrier for the new entrant in the international markets.
Contractual agreements: The business of the Sainsbury moves towards the
Nigeria this will increases the scope of their business in the business for doing more
business. There is increases in the base of the customer, profits volumes, and markets
this will leads to the success of the business of the sainbury in the Nigeria (Efrat, Gilboa
and Yonatany, 2017).
Manufacturing is fully owned: In the markets of the Nigeria the Sainsbury have
the full control on the promotion and the production of the products and services. This
facility is used by the Sainsbury to export the products and services in the Nigeria.
Because of this they focused on the long term goals of the business by controlling the
quality and prices of the products in their own consideration. To achieve the success in
the markets of the Nigeria the Sainsbury made the contract with other country which
market and assemble the products. This process of the contact manufacturing reduces
the risk and the price of the company in the product marketing.
Management contracts: This is also the scope of the international marketing in
the business of the Sainsbury because this will helps to achieve the talented and the
skilled employees in the business from the company which have the experience
employees (Christodoulides, Cadogan and Veloutsou, 2015). In the international market
the Sainsbury saves their business from the dangers and the losses by having the
skilled and talented workforce which is provided by the suppliers according to the par
contract.
Contract manufacturing: In the international marketing of the Sainsbury the
contractual agreement decreases the cost of the production and makes the company
responsible in the assembling of the products and services.