This presentation provides an overview of the global vs local debate in international marketing. It discusses the advantages and disadvantages of global and local teams, the differences in product, pricing, promotion, and distribution approaches in international contexts, and ways to assess competitors. References are also provided.

Discover pros and cons of global and local teams in international marketing, including differences in product, pricing, promotion, and distribution. Assess competitors and home vs. international orientation.

Global vs Local Debate in International Marketing

Overview of Global vs Local Debate in International Marketing

This report on International Marketing covers the global versus local debate, product, price, pricing and promotional distribution approach in international contexts, various international marketing approaches, ways to assess competitors, and recommendations for Marshfield Bakery Limited. The report suggests that Marshfield Bakery Limited should adapt the penetration pricing strategy and undertake marketing campaigns to expand their business into the global market.

Hartpury University and Hartpury College

International Marketing Report - Desklib

This presentation discusses various international marketing methods that companies can adopt to grow their business. It focuses on Marriott, one of the leading hotels in the UK, and explains different global marketing approaches. The presentation also defines the comparison between home and international orientation and justifies the way to assess rivals and outline implications of each method. The subject is International Marketing, and the course code and college/university are not mentioned.

Marketing

Explaining Various International Marketing Methods Companies Can Adopt

This presentation covers the basics of international marketing, including the differences between local and international marketing, product distribution and promotional approaches, and various international marketing approaches. It also compares home and international orientation and provides recommendations for expanding your business globally.

International Marketing: Approaches, Differences, and Strategies

This presentation discusses the differences between home and international orientation in international marketing and their implications for businesses. It also outlines how competitors focus on strengths and weaknesses of each approach, and provides recommendations for businesses to succeed in both local and international markets.

Comparing Home and International Orientation in International Marketing

This document provides an overview of the scope and concepts of international marketing, including the rationale and routes to market for companies. It discusses the criteria and selection process for entering international markets, as well as different market entry strategies and their advantages and disadvantages. The document also explores the key arguments in the global and local debate, and how pricing, product, promotion, and distribution approaches differ in a variety of international markets. Finally, it examines the international marketing approaches that companies can adopt.

Languages and Culture

Scope and Concepts of International Marketing

This presentation discusses the key arguments in the global vs local debate, product, pricing, promotional and distribution approach, various international marketing approaches, and the implications of home and international orientation. It also provides recommendations for operating in an international context.

Overview of Global vs Local Debate in International Marketing

End of preview

International Marketing Report - Desklib

Explaining Various International Marketing Methods Companies Can Adopt

International Marketing: Approaches, Differences, and Strategies

Comparing Home and International Orientation in International Marketing

Scope and Concepts of International Marketing

International Marketing of Coca Cola: Key Arguments, Approaches, and Implications

Overview of Global vs Local Debate in International Marketing

End of preview

International Marketing Report - Deskliblg...

Explaining Various International Marketing Methods Companies Can Adoptlg...

International Marketing: Approaches, Differences, and Strategieslg...

Comparing Home and International Orientation in International Marketinglg...

Scope and Concepts of International Marketinglg...

International Marketing of Coca Cola: Key Arguments, Approaches, and Implicationslg...

International Marketing Report - Desklib

Explaining Various International Marketing Methods Companies Can Adopt

International Marketing: Approaches, Differences, and Strategies

Comparing Home and International Orientation in International Marketing

Scope and Concepts of International Marketing

International Marketing of Coca Cola: Key Arguments, Approaches, and Implications