The International Marketing Plan

Running Head: International Marketing Plan
0
TATA MOTORS
International Marketing Plan
(Student Name)
2/20/2020

International Marketing Plan 1
Table of Contents
Introduction......................................................................................................................................2
Background of the company............................................................................................................2
Market Segment of Australia...........................................................................................................2
Pros and Cons of Market Entry Mode.............................................................................................3
Best Entry Mode..............................................................................................................................5
Pricing Strategy...............................................................................................................................5
Distribution Strategy........................................................................................................................5
Promotional Strategy.......................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

International Marketing Plan 2
Introduction
The international market covers threat and opportunities that attract new and existing
companies to enter in the international market which can help them to grow in an operative and
well-organized way (Stanford, 2017). Australia is considered as one of the top 15 countries in the
world that have skill to take the car from the perception to completion. Therefore, one of the
company, Tata Motors is planning to entre in the Australian market to maximize its sales and
revenue with enhancing their roots of success in the international market (Beer, 2018).
Background of the company
Tata Motors is one of the largest automobile manufacturing companies in India. It is
controlled and managed by Rattan Tata as he is the chairman of the Tata Group India Ltd. Tata
Motors manufactures cars, trucks as well as tractors through which they cover all segment of
customers in an operative way (Sharma & Jain, 2019). Tata owns various automotive companies
along with luxury car brands such as Land Rover, Jaguar, and Daewoo. The company expanded
its business in Africa, USA, UK as well as in Middle East Countries. The company has its
occurrence in over 170 republics (Garg, 2019).
Market Segment of Australia
Geographic: in order to analyse the geographic segment of Australia, it has been found
that the economy of Australia as an automobile is considered as the principal engineering
industry. Such commerce supports numerous additional businesses as well which include steel,
aluminium, rubber, glass, paint, electronics as well as plastic. The yearly revenue of Automobile
industry in Australia surpasses $160 billion as well as it is one of the protuberant bases of
taxation income to the Australian Government (Shin, Lim, Kim & Choi, 2018).
Demographic: Motor transportation is one of the most preferred transportation ways for
Australian people. In Australia, automobile are regarded as one of the most easily as well as
reasonable means of transportation by the native populace and thus a protuberant business fitting
to the economy of the Australia. The Australia automobile industry hires roughly over four lakh

International Marketing Plan 3
personnel. It also aids the native populace by proposing modern technology cars (Milowski,
Bhattacharjee, Singh & Ray, 2018).
Behavioural and Psychographic: Constantly increase in the prices of fuel as well as
GFC, the people in Australia majorly demand for lesser fuel-efficient car. On the other hand,
SUV compact models as well as Small & Light passenger cars are the top selling products in the
market. The volume of high and middle class people is more than low class people. Therefore,
the demand of SUV cars is high among consumers who majorly drive in between the age of 18 to
52 (Malihi & Shee, 2017).
Therefore, according to the analysis of the Australia market segmentation, Tata Motors
will deliver its SUV cars as well as Hatchback cars to entice extreme number of customers
towards its product in an operative and efficient way.
Pros and Cons of Market Entry Mode
There are different types of international expansion entry modes as they are clarified
below:
Exporting
Exporting is the sources through which the company sales its products and services in the
foreign countries that are sourced from the home country.
Pros of Exporting
 The company can use the strategy of direct exporting to check its product in global
marker before creating any kind of biggest outlay in the international market.
 Such approach supports the company to defend the patents, trademark, goodwill as well
as their intangible assets.
Cons of Exporting
 This approach will turn-out to be actually great cost tactic for the company that can affect
its revenue to the certain extent.