International marketing plan Analysis 2022

Running head: INTERNATIONAL MARKETING PLAN
International marketing plan
Name of the student
Name of the university
Author note

1INTERNATIONAL MARKETING PLAN
Table of Contents
Introduction......................................................................................................................................2
Identification of the target market...................................................................................................2
Sales forecast...................................................................................................................................3
Profit forecast...................................................................................................................................5
Market penetration and coverage.....................................................................................................5
SWOT analysis................................................................................................................................5
Promotion mix.................................................................................................................................6
Advertising..................................................................................................................................6
Costs............................................................................................................................................7
Promotion mix.................................................................................................................................7
Personal selling................................................................................................................................8
Distribution......................................................................................................................................8
Channel of distribution....................................................................................................................9
Determination of price and expenses...............................................................................................9
Terms of sales................................................................................................................................13
Financial statement and budget.....................................................................................................14
Forecasted Profit and Loss Account..........................................................................................14
Balance sheet.............................................................................................................................16
Resource requirements...............................................................................................................17

2INTERNATIONAL MARKETING PLAN
Conclusion.....................................................................................................................................18
Reference.......................................................................................................................................19
Appendix........................................................................................................................................21

3INTERNATIONAL MARKETING PLAN
Introduction
There are different business elements and factors should be considered in the modern day
business operations because of the involved complexities and diversity. In addition, due to the
emergence of global business operations, contemporary business entities have to adhere to
different business and functional level strategies to gain the maximum from the market. In the
Canadian food sector, competition is huge due to the presence of number of players in the
market. Moreover, it should be noted that Indian food culture and cuisines are hugely popular in
Canada and thus they are multiple Indian restaurants operating in the market (Correa et al.,
2017). Little Indian Restaurant is a leading name among these and is offering the diverse range
of Indian cuisines.
However, there are number of other factors, which should be considered by Little Indian
Restaurant such as situational analysis, marketing analysis and financial analysis. Determination
of these factors will be beneficial in identifying the business viability of Little Indian Restaurant
and the extent to which they are effective enough in dealing with the international business
patterns. This report will discuss about each of these elements from the perspective of Little
Indian Restaurant.
Identification of the target market
The target market of Little Indian Restaurant will be identified on the basis of different
segmentation variables. The following table will discuss about the different segmentation
variables of Little Indian Restaurant.
Demographic
variables
In terms of age groups, the target segment for Little Indian Restaurant
is the customers aged between 20 and 50 as the primary segment. This

4INTERNATIONAL MARKETING PLAN
is due to the reason that this age group is having the financial
affordability and will have the respective preferences for the Indian
cuisines. In addition, age groups below 20 are considered as secondary
target segment because they accompany the primary target segment.
Geographic variables In terms of the geographical variables, the target segment for Little
Indian Restaurant is the population from the Indian sub continent in
Canada. This is due to the reason that population from the sub continent
will be more attracted towards the cuisines offered by Little Indian
Restaurant.
Psychographic
variables
In terms of psychographic variables, customers with having more
preferences for authentic cuisines from their root culture are targeted.
This is due to the reason that not the entire population from
subcontinent in Canada will have acceptances towards the Indian
cuisines.
Sales forecast
1. Year-one revenue expectancy
Year 1 Year 2 Year 3 Year 4
Number of units sold annually 5,000 7,500 10,000 15,000
Average sales price per unit $500.00 $900.00 $700.00 $600.00
Annual revenue per product $2,500,000
$6,750,00
0
$7,000,00
0
$9,000,00
0

5INTERNATIONAL MARKETING PLAN
Total year 1 revenue
$25,250,00
0
2. Year 1 cost of goods sold
<Product
1>
<Product
2>
<Product
3>
<Product
4>
Expected gross margin per product 10.00% 15.00% 30.00% 20.00%
Annual cost of goods sold per product $250,000
$1,012,50
0
$2,100,00
0
$1,800,00
0
Total year 1 cost of goods sold $5,162,500
3. Annual maintenance, repair, and
overhaul
Factor (%) on capital equipment 10%
4. Number of years for straight-line
depreciation 5
5. Annual tax rate 30%
6. If long-term debt is being used to
finance
operations, enter the total loan value.
-
7. Account receivable and payable % 20%