International Marketing Plan for Australian Dairy Product

The aim of the paper was to develop an international market plan of Australian dairy product known as “Icelandic Yoghurt” that is intended to venture in to China market. The key opportunities that existed in china included the high Gross domestic product (GDP), high population leading to high product consumptions, and high economic growth. The key challenges included high context cultures, government policies and regulatory framework. The paper concluded that the use of entry models and strategies will easily process of launching the product.