International Marketing: Scope, Reasons, Routes, Strategies, Approaches

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Added on 2023/06/14

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AI Summary

This presentation on International Marketing with emphasising Marriott International explains about its scope, key concepts, reasons for dealing globally by the company, routes to enter a market, selection criteria for choosing new markets, market entry strategies, global vs local debate, 4 Ps vs Distributional approach, and various approaches in global and local market.

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International Marketing: Scope, Reasons, Routes, Strategies, Approaches

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