International Marketing: Key Concepts, Strategies, and Evaluation

INTERNATIONAL
MARKETING

TABLE OF CONTENT
• Introduction
• Key concept and scope of marketing internationally
• Scope and key concepts
• Routes for International Marketing
• Entry level strategies
• Global vs Local debate
• Production, pricing and distribution approach
• Critical evaluation of the various strategies
• Conclusion and Recommendation
• References

INTRODUCTION
• An activity of marketing occurring across the international or global boundaries are
termed as international marketing.
• In order to fulfil the customer needs and requirements, international marketing works
with the objective of exchanging goods and services across the international borders.
• Analysing about foreign countries along with the identification related to target market
are considered under international market

Key concept and scope of marketing internationally
• Marshfield Bakery Limited: It is established in the year 1984, and it is established by
Lynne and Paul White. Various range of bakery products are manufactured here like
breads, biscuits, pancakes, fruitcakes, pastry and several more stuffs
• International market: A system which includes selling of goods and services outside the
national border are termed as International Market. A market which is settled outside the
national boundaries are termed as international market (Narteh and Acheampong, 2018).