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Scope of International Marketing : Assignment

   

Added on  2020-07-23

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International Marketing
Scope of International Marketing : Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Scope and key concepts of international marketing..............................................................1P2 Various routes to market an organisation could select..........................................................2M1 Opportunities and challenges marketing internationally present.........................................3TASK 2............................................................................................................................................4P3 Key criteria and selection process to use when considering which international market toenter.............................................................................................................................................4P4 Different market entry strategies, including the advantages and disadvantages of each.......5M2 Market evaluation criteria and entry strategies, and make recommendations...................6D1 critical evaluation of the international market context, including organisational strategies.6TASK 3............................................................................................................................................6P5 Present an overview of the key arguments in the global versus local debate........................6P6 Investigate how the product, price, pricing and promotional distribution approach.............8M3 Adaptation of global and local approach with implications.................................................9M4 Determine and articulate in detail how to adapt the marketing mix.....................................9D2 Critical evaluation of how the marketing mix is applied to a international marketing mix..9TASK 4............................................................................................................................................9P7 Explain and analyse the various international marketing approaches your clientorganisation can adapt.................................................................................................................9P8 Compare home and international orientation and ways to assess competitors with itsimplications.................................................................................................................................9M5 Various marketing approaches and competitor analysis with recommendations.................9D3 Make recommendations how an organisation show structure at vast level .........................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Scope of International Marketing : Assignment_2

INTRODUCTIONGlobalisation provide a platform for many companies to establish themselves at vastlevel. Thus, whenever any business lead to take place at big level, they need to use appropriateand suitable marketing strategy which facilitate an option to manage and bring out betterproductivity. International marketing is a worldwide scale of making product and servicescommercialise so that better and effective results lead to derive (Akaka, Vargo and Lusch, 2013).This project is based on international marketing for Croud Inc Limited whom want to establishtheir operations at big level. In this consideration, they want to determine the strategies whichmanagement required to apply on working and operations when start operating at big or vastlevel. For this context, report will going to include about marketing contribution to businessstrategies. Along with this, it will also reflect about the entry selection of market with keysuccess factors. Further, elements of marketing plan will also contribute in standardisationamong various market area. TASK 1P1 Scope and key concepts of international marketingInternational marketing always enable business to establish them at vast level whichfacilitate an option to maximise effectiveness and efficiency (Berthon and et. al., 2012).Marketing is a concept which support in delivery the products and services to target user so thatbetter and supportive gain become possible. Thus, when a small firm will going to establish themat big level they need to utilise appropriate marketing concept so that delivery of products as perdemand lead to take place. Croud is one of a digital marketing agency company that provides a range of services toeach and every users like SEO, content marketing, social advertising and analytical (Croud IncLtd,2018). Business always try to do something new and focus more and more on innovation.Although, management concentrate on diverse activities where regular team met up take place sothat whole process get aware about things in a definite frame. They are providing good and betterservices to all users as well as focus more on society as well where business perform appropriatecharity with any financial loss. Now business want to expand their activities in USA as wellbecause they want to expand their operational area. For this aspect they required to understand1
Scope of International Marketing : Assignment_3

various abbreviation related with IM. Following are the consideration which need to include byCroud when they lead to establish operations at wide level:Import: The first scope of IM is import where firm use to purchase product or servicefrom other nation country when they emphasis that such availability push them toaccomplish their objectives (The Scope of International Marketing, 2018). Croud is amarketing agency where they could purchase hardware system from other countrieswhere they suppose to find it cheap. This import might enable them to achieve theirtargets and become one of a leading marketing agency. Export: As a service sector company, management doing nothing just deliver theirservices. Now, when business start expand their operation in USA as well they exporttheir services by target clients of other countries as well. Joint venturing: For a business another scope which they could gain is joint venture.Management become more able to deal at market area properly at new world by mergingoperations with other. This suppose to get done by Croud through joint venturing of theiroperations with some other US based marketing agency which have a command over onsuch environment (Cadogan, 2012). These are several number of options of scope which could be assess by Corud when theyare going to target a new market area USA. Such consideration enable them to do things properlyas well as better supportive gain could become possible in nature. P2 Various routes to market an organisation could selectBusiness is a composition of various number of activities which suppose to underpin inan appropriate manner. International marketing enable business to grow and maximise profitsection so that better supportive targets get accomplish in a define manner. One of a mostobvious reason for going and expanding business is to expand sales. Croud need to understandthe several major reasons which enforce or attract them to become global marketing agencycompany. Domestic market is small and saturated in nature where chances of raising sales is not somuch possible. Thus, Croud is one of a most ambitious company whom want tomaximise their number of clients around the world and work as a major global mediamarketing agency. This evaluate as major reason behind such kind of expansion.2
Scope of International Marketing : Assignment_4

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