MKT3IMK International Marketing
Added on 2020-05-11
9 Pages1673 Words30 Views
RUNNING HEAD: International Marketing1International Marketing
International Marketing2Table of ContentsIntroduction......................................................................................................................................3Product Market Analysis.................................................................................................................3Market size...................................................................................................................................3Growth rate..................................................................................................................................3Different segments of the market.................................................................................................3Market relation.............................................................................................................................4Market Suppliers..........................................................................................................................4Sources of foreign supply............................................................................................................4Channels of distribution...............................................................................................................5Competitor Analysis........................................................................................................................5Local and Foreign competitors....................................................................................................5Form of competitors.....................................................................................................................5Number of competitors................................................................................................................5Techniques to operate by competitors.........................................................................................5Strategies......................................................................................................................................5Pricing Position............................................................................................................................5Company strength........................................................................................................................5Distribution of products...............................................................................................................5Buyer Analysis.................................................................................................................................5Assessing buyer behavior.............................................................................................................5Target market segmentation.........................................................................................................5Conclusion.......................................................................................................................................5References........................................................................................................................................5
International Marketing3IntroductionThis report describes the market entry for Pink Lady Apples which is a product of Woolworths Company. The company delivers good quality and fresh apples to the customer with the aim to cater the needs effectively.This report assesses the international market for the product of Woolworths Pink Lady Apple, selection and the market entrance for the United Kingdom. For this purpose, the study outlines the worldwide market assessment and creates a suitable entry strategy for the brand by taking into consideration the international environments. The main objective of this report is to analyze the market assessment for Pink Lady Apple brand and to create the awareness about its products or its services.Product Market AnalysisMarket size: According to Bhattacharyya & Nain (2011), the market size of UK is as follows:The total value of estimation of UK retail sales in 2016 is £358 billion. An individual employed in UK retail in 2015 was 2.8 million. 33 percent proportion of consumer spending that experience through retail. 3.4 percent increase in UK retail sales in December 2016 and a total number of retails outlets in the UK was 290315. There is 5 percent amount produces of aggregate GDP and the average annual development of online retail sales was 10 percent.Growth rate: United Kingdom economic growth edged slightly higher in the three months to June, as a more grounded service sector segment balance weaker assembling and development. The UK economy, and with it retail part has delighted in proceeded with development since 2013growth fell from 2.6 percent a year in 2004 to 2.3 percent per annum in 2015. Retail sales grew by around 2.1 percent and Gross Domestic Product rose by 2.2 percent for 2016.Different segments of the market: The distinct segments for product Lady Pink Apple is classified on the basis of:Geographic representation: This segmentation is the most ordinary form of market segmentation in which company targets a restricted geographic area. For example, Woolworths can target rural
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