Introduction to Marketing Task | Study

INTRODUCT
ION TO
MARKETIN
G
March 22

Contents
About Head and Shoulders Shampoo........................................................................................2
About Pantene Lady’s Shampoo................................................................................................2
Target Market profile.................................................................................................................2
Head and Shoulders Shampoo...............................................................................................2
Geographic’s:.....................................................................................................................2
Demographics:.......................................................................................................................3
Psychographics:......................................................................................................................3
Behaviours:............................................................................................................................3
Pantene Lady’s Shampoo...........................................................................................................4
Geographic.............................................................................................................................4
Demographics........................................................................................................................4
Behavior Factors....................................................................................................................4
• Also search at reasons that can render facilities more convenient. •...............................4
• Take steps where necessary to meet all the interests of the household at the same
time.2.1.2 Market Needs....................................................................................................4
Product/ Brand...........................................................................................................................5
Head and shoulders................................................................................................................5
Pantene Lady’s Shampoo.......................................................................................................5
Price............................................................................................................................................6
Competitors............................................................................................................................6

Market share...........................................................................................................................6
Pantene Lady’s Shampoo pricing strategy.................................................................................6
Competitors............................................................................................................................6
Market share...........................................................................................................................6
Place...........................................................................................................................................7
Head and Shoulders Shampoo...............................................................................................7
Pantene Lady’s Shampoo.......................................................................................................8
Promotion...................................................................................................................................8
Head and Shoulders Shampoo...............................................................................................8
Pantene Lady’s Shampoo.......................................................................................................9
Social Media:.....................................................................................................................9
YouTube:............................................................................................................................9
Placards & Hoardings:.......................................................................................................9

About Head and Shoulders Shampoo
H&S is an American anti-dandruff and non-dandruff shampoo company, which is made in
1961 by Procter & Gamble. It was the' number one brand' of a shampoo by 1982, and it was
reported that' [n]every brand of hair care earns as many marketing dollars as Head &
Shoulders, a company 20 years old, and no other company rivals its sales.' The brand has
been sold under the slogan "You never get a second opportunity to create a first impression"
since the 1980s (Zbib, Wooldridge, Ahmed and Benlian, 2010).
About Pantene Lady’s Shampoo
Pantene is a Swiss-created American hair-patient brand operated by Procter & Gamble.
(Procter & Gamble) is the name of the product. Hoffmann-La Roche of Switzerland, which
called panthenol as a shampoo product, first launched the brand into Europe in 1945. In 1985,
Procter & Gamble (P&G) bought it to compete with P&G in the "beauty goods" segment
instead of only natural products.[2]The well established brand formulation was produced with
Pantene Pro-V (Pantene Pro-Vitamin), a 2 in 1 shampoo and cooling formula.
Target Market profile
Head and Shoulders Shampoo
Geographic’s: The target demand for Head & Shoulder is split into regional units
including regions and population density. Next, Head & Shoulders segmentation according to
regions of the world will specify that virtually every continent, including South America,
Africa, Oceania and Europe, is introduced in the manufacturing plants. H&S assesses the
growth potential and the need to invest in manufacturing facilities depending on population