In this report we will discuss about International marketing and below are the summaries point:-
The paper aims to increase understanding of the environment in which a business operates using different strategies, with Marks & Spencer as the focus.
The paper discusses key operations of Marks & Spencer in the UAE, where the company has gained the trust of customers but faces strong competition from fashion giants like Zara, UCB, and Gap.
The paper recommends Marks & Spencer change its pricing strategy and develop a cost structure that can cover all customer classes with different salary structures, to increase market share and compete better.
Developing a global marketing strategy is crucial for companies to increase customer base, sales, and bottom line.
Marks & Spencer is a well-known UK retailer with 1,380 stores across the world, selling home products, food products, and clothes.
The company's mission is to offer aspirational quality to all customers with skilled and qualified employees.
The PESTLE analysis of Marks & Spencer reveals that political stability in the UAE supports the company's smooth operations, but Brexit has negatively impacted sales globally.
The company has also experienced challenges in entering new markets due to high cost structures, geopolitical instability, and reduced profitability.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
