The given document appears to be an academic assignment or research paper that focuses on the olive oil market. It includes a review of empirical literature using a conjoint approach, market studies and marketing strategies in different regions such as Irbid and the EU, prospects and strategies for non-traditional markets, and analyses of trade-enhancing effects of non-tariff measures on virgin olive oil. The assignment also discusses Brexit's opportunities for New Zealand in the olive oil industry and provides case studies of boutique olive groves and global aspirations of olive oil companies.