This presentation discusses the advantages of international marketing, product planning, price planning, distribution plan, promotional plan, and more. It also covers the analysis of competition, the difference between local and global marketing, and when to adopt a local or global approach. The subject is International Marketing, and the course code and college/university are not mentioned.

Learn about the advantages of international marketing, product planning, price planning, distribution plan, promotional plan, and more. Read now on Desklib.

International Marketing Strategies for Business Expansion - Desklib

International Marketing: Strategies for Expanding Business in New Boundaries

This presentation focuses on the international marketing strategies adopted by Apple. It covers the difference between global and local marketing, marketing mix, competitor analysis, Ansoff matrix, and recommendations for the company. The presentation also discusses the circumstances required to continue with a local approach and switch to a global approach. The subject is International Marketing, and the course code is Unit 40. The presentation is relevant for students pursuing marketing courses in colleges and universities.

International Marketing: Apple Case Study

This presentation provides an overview of international marketing, including key arguments in the global and local debate, differences in product, pricing, promotional and distribution approaches on the international market, various approaches of international marketing, and the comparison between home and international orientation. It also discusses the implications of each approach and provides insights into market entry strategies and selection criteria for organizations entering the international market.

International Marketing: Overview, Approaches, and Implications

Presentation

This presentation discusses the global vs local debate in marketing, investigates how pricing, promotion, and distribution differ in various contexts, evaluates the need for organizations to adopt a local or global approach, and provides recommendations for adapting to the marketing mix in international markets. It also covers various marketing approaches, comparing home and international orientation, and evaluating competitor analysis. The presentation concludes with suggestions for how organizations should be structured when operating in international markets.

International Marketing: Strategies for Expanding Business Operations in African Markets

This presentation provides an overview of international marketing and the various approaches and strategies that organizations can adopt for business expansion. It includes a detailed analysis of the difference between global and local marketing, product, pricing, promotional and distribution approach. The presentation also includes an overview of Tesco's current market and performance, and recommendations for success.

International Marketing: Approaches and Strategies for Business Expansion

This article discusses the concept and scope of international marketing, reasons for internationalization, key criteria and selection process for entering new markets, different market entry strategies, and multinational, global, and meta-national approaches to international marketing that an organization can adopt. It also covers the overview of global vs local debate and how the product, pricing, promotional and distribution approach differs in a variety of international contexts. The case study of L'Oreal is used to illustrate the concepts.

Hartpury University and Hartpury College

Languages and Culture

International Marketing: Concept, Scope, and Strategies for Business Expansion

This document provides an overview of international marketing, including its scope and key concepts. It discusses the rationale for organizations to market internationally and describes the various routes to market they can adopt. It also evaluates the key criteria and selection process for entering international markets and explains different market entry strategies with examples and their advantages and disadvantages. Additionally, it presents an overview of the global vs local debate and how the product, pricing, promotional, and distribution approaches differ in international contexts. The document concludes with a comparison of home and international orientation and recommendations for organizations to maximize their opportunities in international markets.

International Marketing: Strategies for Expanding Business in New Boundaries

International Marketing: Apple Case Studylg...

International Marketing: Overview, Approaches, and Implicationslg...

International Marketing: Strategies for Expanding Business Operations in African Marketslg...

International Marketing: Approaches and Strategies for Business Expansionlg...

International Marketing: Concept, Scope, and Strategies for Business Expansionlg...

International Marketing: Scope, Concepts, and Strategieslg...

International Marketing: Apple Case Study

International Marketing: Overview, Approaches, and Implications

International Marketing: Strategies for Expanding Business Operations in African Markets

International Marketing: Approaches and Strategies for Business Expansion

International Marketing: Concept, Scope, and Strategies for Business Expansion

International Marketing: Scope, Concepts, and Strategies