International Marketing: Apple Case Study

International Marketing

Table of Content
 Introduction
 Overview of chosen organisation
 Difference between global and local marketing
 Product, pricing, promotional and distribution approach differ when using a variety of international
markets.
 Circumstances required to continue with local approach
 Recommendations
 Conclusion

Introduction
International marketing is referred to a process of exchanging products as well as services
throughout the national borders in order to satisfy the differentiated wants and needs of the market share. This
concept consists of customer analysis along with identification of target-audience. This presentation is based
on Apple which is taken into consideration as an organisation and there will be overview of chosen
organisation.

Overview of chosen organisation
 Apple is taken into account as an organisation
which is an American-based multinational
organization.
 It was founded in the year 1976 by Steve Jobs,
Steve Wozniak and Ronald Wayne and is
headquartered in Cupertino, California, US.
 The respective organisation is specialised in
offering consumer electronics, online services
and software.