International Marketing: Strategies and Approaches

International Market

Table of Contents
Slide 3: Introduction
Slide 4: Concepts of International marketing
Slide 5:Rationale for an Organization
Slide 6: Selection Process in International
Market
Slide 7: Market entry strategies
Slide 8:Elements of marketing plan
Slide 9:Approaches in international context
Slide 10: Conclusion
Slide 11: Reference List

Introduction
This project introduces learners with a variety of methods used
by business organizations in order to coordinate international
marketing.
The learner needs to analyze the key concepts and scope of
international marketing.
The rationale for a business organization will be mentioned in
this project.
Various market entry strategies along with the advantages and
disadvantages will also be discussed in this research report.

Concepts of International marketing
International and global markets reduce risks
and open various opportunities.
All business activities within a business
organization such as production, marketing
and development involve people from all
regions worldwide to work together.
 Business organizations should involve people
from all over the country to work together for
their organization