International Marketing Strategy

International marketing strategy

Initial post 1
When an organization has made a decision to enter an overseas market, the various options are
available to enter and it is necessary for an organization to understand the market before entering
into the international market. In order to enter into the market, the effective strategies and
decisions are required to be taken to enter successfully (Onkivisit and Shaw, 2009). In selecting
market the factors are required to be considered which impacts on the decision of entering into
the foreign market. it is necessary to identify the reason for globalization for entering into the
international market place. Marketing strategies are required to be identified for entering into the
international market.
External and internal factors affect the decision of entering into foreign market. Internal factors
include the objectives of the company, resources availability, level of commitment, experience in
international market and flexibility. In case of external factors, the decision which are required to
be taken are related to market size and growth, government regulation in foreign market, level of
competition, risks of political, economic and operational. Production and shipping costs are
required to be considered (Doole and Lowe, 2008). The market analysis is necessary which
involves the products and services which are required to be delivered in the international market.
Mode of entry must be selected which will be effective to attract the customers.
Reference
Onkvisit, S. and Shaw, J., 2009. International marketing: strategy and theory. Routledge.
Doole, I. and Lowe, R., 2008. International marketing strategy: analysis, development and
implementation. Cengage Learning EMEA.

Opinion
In the post, the factors are considered for entering into the market. Organizations are required to
consider the internal as well as external factors. In case of external factors, economic factors are
always considered as companies are required to discover the market for delivering the products
and services. In my opinion, companies are required to analyze the market and must classify the
market according to the product as every market does not easily accept the products. It is
mentioned to analyze the domestic marketing strategy for proposing international territory but it
is necessary to analyze the international market and strategies which are required to be analyzed
for entering into the market. Middle class countries do not consider the product of higher prices.
In case of economic factor, every country has different economy in which they deal and requires
different strategies and decisions. In case of US investing in India as India is considered as large
middle class by if US invest in India like an investment in US will be considered as the wrong
decision. Foreign countries took the wrong decision of investing without considering the
economic factors as companies requires to deliberately know the real economic potential of a
market (Rahman, 2003). In foreign market, new set of marketing and manufacturing is required
for serving into the market. It is necessary to anlayze the market and customers to find the
number of customers who can buy the products. In a viable market, it is necessary to consider the
economists and marketers for long time in market.
Reference
Rahman, S.H., 2003. Modelling of international market selection process: a qualitative study of
successful Australian international businesses. Qualitative Market Research: An International
Journal, 6(2), pp.119-132.