International Marketing

INTERNATIONAL MARKETING

TABLE OF CONTENT
 Introduction of organisation
 Various markeing appraoches
 Pros and cons of methods
 Compariosion
 Recommendation
 Conclusion

INTRODUCTION
Hallmark mayonnaise is the retailing company which is established in London. And
eager to introduce its product 'Mayo' to the international marketplace. Present study is
based on hallmark which is planning to enter into Indian market. Recently it is
operating in London only and has develop strong brand image in the mind of
consumers. Current assignment will explain concept of international marketing.

Various Marketing Approach
There are different types of approach of marketing that can be used by companies to
market their products and services among the rivals. These are as follows -
Franchising the brand – In this entry method company can easily avail business
activities among the foreign market without establishing their company in the
oversea country. This is the very common method used by the companies to
expand their business globally. For example, McDonald has expanded globally
and has it franchise in many countries and running successfully among the
international market and had become a huge brand.