International Marketing: Approaches and Porter's Five Force Analysis

International
marketing

Table of content
 Introduction
 Various marketing approaches
 Home and international orientation
 Porter five force analysis
 Conclusion
 References

Introduction
 International marketing refers to expand the business operation of the
organization in other country.
 It is based on Zenith pizza which includes various marketing approaches.
 Furthermore, it describe porters five force analysis

Various marketing approach
1. Multinational marketing - Multinational marketing refers to the that marketing strategies, plans,
and tactics that which is created only for a particular foreign market.
Pros:
 Cheaper labour force is available in japan
 Access to lower tax rate
 Independent locations mitigate risk
Cons:
 Higher competition
 Lose of sovereignty
 Economic exploitation