Scope and Concepts of International Marketing

INTERNATIONAL
MARKETING

TABLE OF CONTENT
◦ INTRODUCTION
◦ Scope and concepts of international marketing
◦ Need of international marketing and its ways
◦ Evaluation of key criteria of selection process to enter in the international market
◦ CONCLUSION
◦ REFERENCES

INTRODUCTION
◦ International marketing is designed to direct flow of goods of the company internationally to earn profit
after designing a plan to launch the product internationally by deciding price, promotion strategy and
place of promoting etc.
◦ Presentation will highlight scopes and concept of international marketing.
◦ It will also focus on Need of international marketing and its ways.
◦ Presentation will Evaluate key criteria of selection process to enter in the international market
◦ It will present the key criteria of selection process.

P1. Scope and concepts of international marketing
◦ International marketing also known as global marketing can be defined as
implementation of marketing principles across national borders.
◦ BMW’s robustly distinct marketing strategies serve the customers better than their
competitors.
◦ A different marketing mix approach is being implemented by BMW for the
premium section of customers who emphasize on quality, opulence and
performance.
◦ The change of tagline from ‘the ultimate driving machine’ to ‘sheer driving
pleasure’ states firm’s strategy to consider emotions of customers (Yan, 2016 ).