This presentation discusses the key arguments in the global vs. local debate in international marketing and explores how the marketing mix differs in various international contexts. It also examines the circumstances for organizations to adopt a local or global approach and provides a critical evaluation of the application of marketing mix. The presentation includes references to support the content.

Discover the global vs. local debate in international marketing and the varying marketing mix in different international contexts.

International Marketing: Global vs. Local Debate and Marketing Mix

International Marketing: Global vs. Local Debate and Marketing Mix in International Contexts

This presentation provides an overview of Marshfield Bakery and explores the strategies and approaches for expanding business in global markets. It covers topics such as the difference between global and local marketing, standardization vs adaptation, investigating and evaluating the marketing mix in international context, and more. The presentation also includes recommendations and competitor analysis.

International Marketing: Strategies and Approaches for Expanding Business in Global Markets

This presentation discusses the importance of international marketing for business expansion, explores various approaches and strategies for international marketing, evaluates marketing mix in different international markets, and recommends how to structure the organization to maximize opportunities in international market. The presentation also includes a comparison of home and international orientation and ways to assess competitors outlining the implications of each approach. Subject: International Marketing, Course Code: N/A, Course Name: N/A, College/University: N/A.

International Marketing: Approaches, Strategies, and Implications

This presentation covers the global vs local debate, product, pricing, promotional and distribution approach in international contexts, how to adapt the marketing mix of a selected organization in different international markets, various international marketing approaches organizations can adopt, and more.

International Marketing and Its Dimensions

This presentation discusses the importance of international marketing in the growth and development of a business entity. It covers the global vs local debate, product, pricing, promotional and distribution approach, and how to adapt the marketing mix in different international markets. It also explains various international marketing approaches, compares home and international orientation, and provides recommendations on how organisations should be structured to maximise the opportunity in an international context.

International Marketing and its key aspects

This presentation discusses the importance of international marketing for businesses, and covers topics such as global vs local debate, product, pricing, promotional and distribution approach, marketing mix of selected organizations, and various international marketing approaches. It also provides recommendations on how organizations can structure themselves to maximize opportunities in an international context.

International Marketing: Global vs. Local Debate and Marketing Mix in International Contexts

End of preview

International Marketing: Strategies and Approaches for Expanding Business in Global Markets

International Marketing: Approaches, Strategies, and Implications

International Marketing and Its Dimensions

International Marketing and its key aspects

Understanding International Marketing Strategies for Business Success

International Marketing - Coca-Cola

International Marketing: Global vs. Local Debate and Marketing Mix in International Contexts

End of preview

International Marketing: Strategies and Approaches for Expanding Business in Global Marketslg...

International Marketing: Approaches, Strategies, and Implicationslg...

International Marketing and Its Dimensionslg...

International Marketing and its key aspectslg...

Understanding International Marketing Strategies for Business Successlg...

International Marketing - Coca-Colalg...

International Marketing: Strategies and Approaches for Expanding Business in Global Markets

International Marketing: Approaches, Strategies, and Implications

International Marketing and Its Dimensions

International Marketing and its key aspects

Understanding International Marketing Strategies for Business Success

International Marketing - Coca-Cola