Scope and Concept of International Marketing

International
Marketing

Table of Contents
INTRODUCTION.......................................................................................................................................3
Main Body...................................................................................................................................................3
PART 1.......................................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1) Analyze the scope and concept of international marketing...............................................................3
P2) Discuss rationale for a company to explore business internationally along with different routes of
market......................................................................................................................................................5
M1) Discuss opportunities as well as challenges that present in an international market to an
organization.............................................................................................................................................6
TASK 2.......................................................................................................................................................6
P3) Criteria and selection process to select a suitable international market.............................................6
P4) Explain different strategies to enter into international market along with advantages and
disadvantages...........................................................................................................................................8
M2) Discuss criteria for market evaluation, entry strategy along with necessary recommendations for
organization.............................................................................................................................................9
PART 2.......................................................................................................................................................9
Covered in PPT.......................................................................................................................................9
CONCLUSION.........................................................................................................................................10
REFRENCES............................................................................................................................................11

INTRODUCTION
International marketing is an activity under which marketing activities are performed by
managers in more than one country. Main aim of international marketing is to enhance the
presence of company by targeting global audience. In the current report Amazon is taken into
consideration that is a leading e commerce company operating in different countries across the
globe (Malhotra, Nunan and Birks, 2017). It was stated by Jeff Bezos in 1995 and currently deals
in several products such as groceries, clothing, home appliances, electronics and more. It
provides all the necessary items to customers at a single platform. The current report comprises
concept as well as scope of international marketing along with the rationale for organization to
enter into an international market. In addition, it also includes ample of strategies to enter into
global market place. Further a comparison has been carried out in global as well as local market
along with the difference in product, price place and promotion & distribution approach in
context of international marketing. Here, different approaches of international marketing that can
be used by organization are also discussed in the following report.
Main Body
PART 1
TASK 1
P1) Analyze the scope and concept of international marketing
Scope of international marketing
It is analyzed that international marketing plays a crucial role in overall growth and
development of organization. It also contributes in enhancement of profitability of company that
is crucial to attain predefined objectives of entity. In context of Amazon the scope of
international marketing are given as under:
Imports: It refers to purchase necessary products and services from overseas markets. In
international marketing, two countries exchange goods & services with each other to meet with

predefined goals. Import helps a nation to fulfill requirements of customers by providing them
necessary products in time as well as cost effective manner. With this, business personnel’s are
also able to get necessary resources for completion of production process in an appropriate way.
Exports: Export is a crucial activity to exchange goods and services between different
countries globally. It is analysed that international marketing provide higher scope of export
products and services within different countries that is crucial to earn higher revenue. In
reference of Amazon, there is great scope for organization to export goods and services with
other nations. It will really help managers to earn potential profit which will provide higher
competitive advantage to organization.
Joint Venture: It is stated that international marketing also provides a scope to
collaborate with other companies at international level. Joint venture is considered as association
of two organizations to attain predefined common goals. Here, joint venture helps to develop a
new company which further perform different task to fulfill market demand in an efficient
manner. Generally, joint venture is undertaken between two international companies belong from
different countries to expand business at global level.
Concept of international marketing
International marketing refers to the exchange of goods and services across different
countries at global level in order to meet with t requirement of global customers. For this,
marketers are required to analyze the trend, preferences prevailing within international market in
order to serve global audience in more significant manner. After globalization, now companies
are allowed to import and export their products and serviced with other countries that are also
crucial for the growth of business. In addition, this function also help to enhance the presence if
company at global market place. It is analyzed that major participants in international marketing
are multinational corporations, exporters, importers and more that play a crucial role in success
of business. In context of Amazon, managers are monitor environment, culture, preferences,
values prevailing within different countries in order to attract the audience of country in which
they are operating business. For instance, they change their concept, tagline and more as per the
requirement of customers of different nations. It is analyzed that company has modified its