International Marketing: Strategies for Expanding Business Operations

International Marketing

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Critically evaluate the following mentioned aspects...............................................................1
2. Key decisions in the strategy development.............................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Standardization seems to be the process whereby an organization helps to make strategies
which is similar throughout its business, particularly its production processes (Boso, Debrah and
Amankwah-Amoah, 2018). Standardization reduces costs by eliminating overlapped effort and
enables a firm to achieve economies of scale in the international market when goods are
purchased by the consumers. Adaptation is an important tactic which followed by the
organizations for consumer orientation. This strategy involves significantly modifying the
different aspects of goods and services in order to fulfil consumers' needs in the international
markets. Because of the intellectual capacity in the field of globalisation, the managers,
representatives and communities have been the most effective. However, there have been major
shifts in the patterns of globalization owing to the current slowdown in economies. The U.S. and
UK are the world's most powerful markets through to recession. These countries' economic
growth has had significant impacts on operational performance of international organizations
such as Tesco which is multinational grocery retail Sector Company.
MAIN BODY
1. Critically evaluate the following mentioned aspects
There are several reasons which force the organizations to conducts international market
research which help them to expand their business operations in international market through
considering several aspects. Some of them are as follow:
Market focus: It is very essential aspect which required to analyse by the company’s top
management that where to expand their business or in which market has huge potential (Christofi
And et.al., 2018). In 2019, Tesco announced to open 750 convenience stores in the Thailand
within next three years. Thailand is the fourth largest country outside the UK which generates £
4.1 billion of revenue in the 2019, February 23 (Expansion strategy of Tesco Plc,
2019). Now Tesco company focus on Thailand market where they find the
opportunity to expand their operational activities to get growth in the
international market.
Product & services: Tesco Plc wants to open 750 stores in Thailand where they provide all
the essential products and services for the consumers. Before expanding their business into
international market, it is very important for the organization to identify the needs of products
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