International Operations Management: Ford Motors

INTERNATIONAL OPERATIONS MANAGEMENT
BUSM4304
Submission Date - 2 nd November 2018
COMPANY : FORD MOTORS
OPERA:-
Aquinas Benny
Augustine Kudiyirippil
Binse Baby
Hanna Benny
Thasleena Latheef
Gowthaman Subramani
Iniyamurugan Krishnan

FORD MOTOR COMPANY
▪ American multinational manufacturing company.
▪ Founded on June 16, 1903.
▪ Company Manufactures Automobiles and commercial Vehicles under the Ford brand.
▪ Luxury car production under the Lincoln brand.
▪ Headquarters in Dearborn, Michigan, a suburb of Detroit.
▪ Second largest automaker of US and fifth largest worldwide.

Core Facilities
▪ Provide high quality automobiles for average middle class citizen in the global
market.
▪ Satisfy each customer’s need with right car and safety features.
▪ Invest mainly in safety features and environmental benefits.
▪ Deliver to customers by improving the distribution and manufacturing system by
implementing RFID and other technologies.

CUSTOMER VALUE
▪ The difference between what a customer gets from a products, and what he or she has to
give in order to get it.

▪ Cost
• Created a huge market by lowering its prices :-
• Redesigned their product from first principle by cutting out unnecessary or costly parts.
• Automate tasks.
• Organise tasks to maximise the specialization of their workforce.
▪ Quality
• They use Global Quality Operating system to ensure that their vehicles meet or exceed competitive and
performance targets as well as customer expectations.
• It also tracks customer satisfaction and “ Things Gone Wrong” (TGW).
• Its conducted throughout the year by the consulting firm Ipsos RDA Group.

A. GQRS “Things Gone Wrong” (TGW) (3 Months in Service) by Region