International Project Management

This essay discusses the mistakes made by Boeing and Airbus in the airline industry and provides strategies for Murasaki Aircraft Corporation to avoid repeating them. The essay also highlights MAC airlines and its plans to grow by producing medium-sized passenger jets.

Running head: INTERNATIONAL PROJECT MANAGEMENT
International Project Management
Name of the Student
Name of the University
Author Note:

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Introduction
The following essay highlights MAC (Murasaki Aircraft Corporation) airlines which is a
new kind of aircraft which is based in Japan (Clark, 2018). The stakeholders of this organization
are attached with organization that is Murasaki Heavy Industries, Mitsubishi Corporation and
lastly Sumitomo based corporation and many others. It is considered to be as one of regional jet
production organization and does not aim to compete with organization like Airbus and Boeing
(Dörfler & Baumann, 2014). The CEO of this organization that is Lisanne focus that the
organization can easily grow to next level. It can easily proper provide next level by providing
medium size passengers. It can easily compete with the given big two. The notion of head of this
organization is to make use of concept of lightweight construction for Boeing’s 787 Dreamliner.
It is mainly needed for reducing the overall weight of aircraft and its strategy for planning.
In the coming pages of the essay, the various mistakes of these two organization that is
Airbus and Boeing have been discussed in details. After that, a list of strategies has been
provided which can easily recommend to the CEO of MAC (Murasaki Aircraft Corporation).
These strategies are needed to be followed so that the mistake of Boeing and Airbus are not
repeated.
Discussion
In the domain of airlines, there is tough competition between the two airlines. There is
large brand of airlines which tend to cover large part of the organization. It is considered to very
much difficult for understanding the best airlines in the industry (Das et al., 2016). Both the
organization that is Airbus and Boeing tend to become very much popular with proper names in
the given industry. The main reason is all about having close look on the aircraft and they can

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easily provide the users with proper kind of landmark. It is mainly used by various kind of
organization which are easily provide each user for the current need. Two factors that is intense
marketing and advancement for aggressive in the domain of aircraft technology have led both the
organization on the top. Boeing 737 is considered to be as one bestselling airline in the history of
airline industry (Elahi, Sheikhzadeh & Lamba, 2014). Still in the year 2014, it is considered to be
a one of popular model and considered to be as one of the common kind of improved aircraft.
Vietnam war brought huge amount of damage to the profit of this organization. Project Apollo
was almost there for competing (Bennett, 2016). After the harsh time of 1970, the organization
that is Boeing was involved in large number of military projects. It ultimately signaled the
organization for new kind of territory. The time between 80 and 90 brought huge amount of
changes for this organization as it helped in differentiate itself for the growing competition from
Airbus (Vasigh, Fleming & Humphreys, 2014). In the year of 1990, the organization was
involved in building military aircrafts like F-22 Raptor. In the same year, the organization
become first organization to build aircraft by making use of computer based design. This
particular airline that is Boeing 777 become very popular due to its unique design. Boeing has
played a key role in the market of airlines industry though in the year of 2000, the organization
provided an idea regarding overall taking control.
Airbus understood the power of American Air force in the second world war. It helped
for the proper pinnacle of technology for airline industry. Airbus tends to offer some kind of
logistic improbability along with building a low cost airline (Shenhar et al., 2016). The airline
was designed in such a way that carry 100 people to the given distance at much faster rate.
Airbus is considered to be very much fanciful which is accepted by government of many people
(Mocenco, 2015). The organization aim to come with notion which is not needed by any kind of

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European Standard. Airbus focused on building innovation in the given market rather than
changes which are small and incremental changes (Sun, Zhao & Zhang, 2015). In the year 2007,
Airbus 380 was launched and it is considered to be largest passenger jet in the globe. The
organization focused on grand instead of anything else and in the last few years the organization
tend to move ahead of Boeing in some of the aspect. It is considered to be an important factor for
organization to focus on some section of airline industry (Denning, 2013). In the end, it become
an important factor for organization with the given industry. It ultimately helped organization is
having much more competition and also inspired airlines based organization to easily get
involved in this method. After building a proper balance, the US market has recently changed in
the whole industry of airlines.
In the few years, the competition between the two organization that is Boeing and Airbus
has grown a lot ("Airbus A380 - Project Failure Lessons Learned", 2018). In most of the
scenario, it is seen that there has been a tough competition (Cassagnard & Regibeau, 2018). As
the jet airline is considered to be hard to break into the given brand due to the strength of time
which is considered to be biggest drawn out. The fact should be taken into consideration that
both Boeing and Airbus helped in establishing themselves as two in the town (Denning, 2013).
There is large number of issues in these two organization that is Boeing and Airbus.
Production and supply problems: Boeing aimed to deliver its first 787 Dreamliner
airplane to large number of people three years than expected (Cassagnard & Regibeau, 2018).
787 is considered to be the future of air travel along with future of Boeing. It is considered to be
sophisticated kind of carbon composite aircraft. 787 aircraft come up with large number of issues
like delay and issues related to quality control over the given complex (Sun, Zhao & Zhang,
2015). In the year of 2011, Boeing facility which is based in Seattle led to blowing up of engine

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which resulted huge amount of damage to the given testing facility. The facility required to be
easily shut down for the required repairs. Various officials at Boeing deny the delay with respect
to Rolls Royce as a result of explosion.
Labor and legal problem: In the last few years, Boeing has encountered large number
of issues. The problem is mainly inclusive of Boeing plant in the South Carolina. National labor
relation board (NLBR) is mainly accused with certain number of violent action related to right of
worker (Mocenco, 2015). The overall controversy of Boeing decision leads to assembly for fuel
efficiency for 787 Dreamliner. NLBR is mainly in charged with Boeing for retailing with various
workers which are based in Washington state. It was mainly done for punishing them against the
strike (Shenhar et al., 2016). It was mainly done for understanding the right to work where
various unions are not prominent in nature.
Dependency on US government: As per the annual report of 2010, the department of
union states defense (DoD) is considered to be prime customer of this airline organization. This
particular customer results in generation of 82 % of the revenue (Bennett, 2016). Boeing jet has
mainly three capabilities for business-driven that are Boeing Military Craft, Global support and
system and lastly Network and support system. Boeing mainly depends on the contracts for
subject which come up with unique kind of risk (Vasigh, Fleming & Humphreys, 2014). Apart
from normal risk, the organization was subjected to large number of risk which is considered to
be beyond their control.
MAC (Murasaki Aircraft Corporation) should take a large number of strategy so that the
mistake of Boeing and Airbus are not repeated. Boeing made a large number of changes related
to manufacturing and supply chain (Dörfler & Baumann, 2014). So MAC organization should

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not repeat the same kind of mistake. This organization should focus on strategies which will help
them in attaining much better analyzing of dates. All the given projects have been delayed in the
last few years. So MAC should focus on not repeating the same mistake. A three-year delay
with 787 can be stated as unreasonable and unacceptable (Elahi, Sheikhzadeh & Lamba, 2014).
The project of 787 should be monitored for understanding the development with the project
schedule. Projects like 787 need to be properly monitored with proper kind of precision (Das et
al., 2016). The given level to which Boeing can manage the project team is considered to be
unclear. It is considered to be a proper kind of copy of project management plan.
Conclusion
From the above pages, it can be easily stated this essay is all about Murasaki Aircraft
Corporation (MAC) which is a good aircraft manufacturer based in Japan. The shareholders of
this organization are inclusive of Murasaki Heavy Industries, Mitsubishi Corporation and lastly
Sumitomo Corporation and Mitsui & Co. The organization is planning to produce jets which do
not have any kind goal to compete with Boeing and Airbus. MAC is planning is to manufacture
wings of 787 of Boeing. The CEO of this organization is planning to grow the organization to the
next level by getting into medium passenger jet industry indirect way by properly competing
with the given two. She is planning to use the lightweight construction technology which will
help them in reducing the overall weight of the aircraft and it partnering strategy. Both Boeing
and Airbus encountered manufacturing risks, which in the end turn out to issue for the
organization.

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References
Airbus A380 - Project Failure Lessons Learned. (2018). Retrieved from
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Bennett, D. R. (2016). An empirical study of industrial consumer buying behaviour: how airlines
buy airplanes.
Cassagnard, P., & Regibeau, P. (2018). Collective Entry Deterrence and Free Riding: Airbus and
Boeing in China (No. 2017-2018_11).
Clark, N. (2018). The Airbus saga: Crossed wires and a multibillion-euro delay - Business -
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https://www.nytimes.com/2006/12/11/business/worldbusiness/11iht-airbus.3860198.html
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