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Report on International Sales Strategy

   

Added on  2019-12-04

8 Pages1666 Words149 Views
INTERNATIONAL SALESSTRATEGY
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Table of ContentsAIR TRAVEL MARKET TO/FROM MIDDLE EAST AND QATAR.........................................1MARKETING STRATEGY............................................................................................................2REFERENCES................................................................................................................................4APPENDIX .....................................................................................................................................6
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AIR TRAVEL MARKET TO/FROM MIDDLE EAST AND QATARMiddle East is the new hub for global air travel market. In the present area, the aviationsector of Middle East has claimed the strongest passenger growth in all over the world. As perthe data revealed by the global aviation industry body, it is evaluated that Traffic for Middle Eastcarriers jumped 11.7 per cent in November as compared to previous years. As per the theinvestigation of International Air Transport Association (Iata), it is examined that the MiddleEast will continue to be one of the fastest growing regions in terms of passenger traffic that isexpanding 4.6% per year on average to 2034 (Competition and Cooperation for Stronger MiddleEast Aviation, 2015. The growth of middle east aviation is mainly resulted due to tremendousinvestment in people, infrastructure and aircraft that has played important role in order totransform the air connectivity, particularly in the Gulf.In the context, the management Qatar airways makes effort to assess this growth towardscompany's benefits. Qatar Airways is identified as one of leading aviation company which isexpanding its network with an average of 30% yearly growth. Business entity is operating one ofthe most modern fleet of 158 aircraft that are offering air connectivity with key business andleisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and SouthAmerica. Since the airline’s relaunch in 1997, Qatar Airways has gained several awards andaccolades (Qatar Airways about us, 2015). Furthermore, it becomes one of an elite group ofairlines in all over the world that have been awarded a 5-Star rating by Skytrax. In this process,company has managed a workforce of 20,000 employees. Airlines operate between the new destination (Mexico) and the Middle East (Qatar)The airlines that operates between Mexico and Qatar are Emirates (Boeing 777X) andAreomexico. Recently, Qatar and Mexico City signed the negotiable petition regarding Emirate.The two countries inked an air service agreement to establish flights between Doha (Qatar) andMexico City (Doole and Lowe, 2008). Aeromexico is one of the best services flight and is bestknown for its trust worthy passengers in Mexico.Apart from that it is analyzed the increase in trade among middle east counties with restof the world has encouraged the management of Qatar airways to offer different services such asbusiness class to business men. Therefore, management has scheduled services as per therequirement of business clients of Mexico. In order to attract business man, company is offeringwide range of services in which customers who are flying in First or Business Class have access1| P a g e
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