Etihad Airways Performance Analysis

Etihad Airways

TASK A...........................................................................................................................................2
Choose one airline/airport affected by the crisis and provide a brief justification for your
choice...........................................................................................................................................2
TASK B...........................................................................................................................................2
Based on the given data sets, determine the nature of current trends in the aviation sector.......2
TASK C...........................................................................................................................................3
Carry out a definitional analysis of the term ‘geopolitical’ using 3 appropriate sources............3
TASK D...........................................................................................................................................4
Carry out a media analysis of the organisation using a range of suitable sources to determine
how it has been affected by the crisis..........................................................................................4
TASK E...........................................................................................................................................6
Analyse the performance of the organisation chosen over the last 3 years.................................6
TASK F............................................................................................................................................8
Determine the effectiveness of the organisation in response to the Qatar diplomatic crisis.......8
REFERENCES..............................................................................................................................10
1

TASK A
Choose one airline/airport affected by the crisis and provide a brief justification for your choice
Chosen organisation
The second UAE flag carrier is Etihad Airways. Its headquarters are located in Khalifa District,
Abu Dhabi, near the International Airport in Abu Dhabi. In November 2003, Etihad started
operations (Bomba, 2019). Etihad Airways said it was cutting jobs in many areas of business
operations, following global airlines in understanding the requirement cost-cutting steps as the
coronavirus pandemic (COVID-19) brought international air travel to a near-stop.
The COVID-19 has presented companies around the world with unparalleled obstacles, and
Etihad will be no exception. It is clear that the market for travel will be drastically reduced in the
coming years.
TASK B
Based on the given data sets, determine the nature of current trends in the aviation sector
Current Trend in Aviation
As per the given data on Table 1 it has been concluded that higher number of passengers
throughout the years such as 2016 to 2018 was increases fort Dubai Airport. On the other hand,
in relation to lowest passenger in 2016 were found in Riyadh Airport. Dubai, Hamad and King
Abdulaziz, these three airports are the top among the key airports across Middle East. In 2018 as
well. Dubai is on top of the list and Abu Dhabi is the lowest Airport in terms of number of
passenger.
In order to analyse the Traffic results for key airports of Middle East of the basis of Table 2, the
% change in the RPK figure for Emirates is given as 2.7 %. It means that RPKs grew between
2017 and 2018 by 2.7 %. On the other hand, higher percentage changes in RPKs across the
Middle East airline from 2017 to 2018 of Oman that is 14 % (Bose and Mugambi, 2018). In
context of Etihad Airways, its traffic result from 2017 to 2018 shows negative change that is -6.7
%. it means airport RPKs decline throughout the period.
Analysis of Table 3 shows the profitability and traffic of Airline industry by region and for the
period of 2018 to 2020. RPK growth for the Latin America in 2018 was 8.0 % and in Europe is
just 6.0 %. It shows the growth of RPK by region between 2017 and 2018.
2

TASK C
Carry out a definitional analysis of the term ‘geopolitical’ using 3 appropriate sources
Definitional Analysis
Source 1:
<https://www.merriam-webster.com/dictionary/geopolitics>
Source 2:
<https://study.com/academy/lesson/geopolitics-definition-foundations-example.html>
Source 3:
<https://www.sciencedirect.com/topics/earth-and-planetary-sciences/geopolitics>
Author (Year) Definition Key Points
Merriam-Webster,
(2020)
An analysis of the effect of geographic
location, economy, and demography on
geopolitical affairs and, in particular, on a
state's international policy. It is a mixture
of factors linked to something (such as a
state or specific resources) that are political
and geographic.
 Economic
 Geographic area
 Political affairs
 Foreign policy
Anthony Jordan,
(2020)
Geopolitics is at work as actors including
such political leaders, nations,
organisations, and companies decide how
other government leaders, nations, entities,
and corporations will be influenced by
their actions. In politics, geopolitics is not
by any way a modern phenomenon. For
thousands of years, trying to predict the
response of others in various regions of the
globe has been part of politics, however
since the start of the 20th century, it has
grown.
 Political leaders
 Influence of
entity
 Predict response
of global region
 It started from
20th Centaury
3