International Selling and Negotiation: Applying the Johnston Sales Cycle to Dyson's V15 Detect Vacuum Cleaner

International selling
and negotiation

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Introduction to product................................................................................................................1
Johnston Sales Cycle...................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Selling is one of the most important business functions in modest times as both domestic and
international trade depends upon the perspective selling of good and services between multiple
parties. Unlike the concept of marketing, sales are simply considered with exchanging the
ownership of a commodity through various means of negotiation manipulation and exposition
and is hardly considerate of the customer experience involved. This also makes the art of selling
quite complex as salesperson must follow strategic steps to close sales deal to attract modern day
educated customers (Kongo, 2021). This report will highlight the Johnston sales cycle which is
one of the best methods to ensure product sales happen at a consistent pace and apply it to the
sale of Dyson’s V15 detect vacuum cleaner which is one of the most advanced electronic home
cleaner appliance available in the UK market right now making it a hot commodity. The report
will showcase use of various models of business administration and selling to highlight the best
way to sell and negotiate for a particular product or service.
MAIN BODY
Introduction to product
The product which has been chosen to be sold using a definite sales cycle is the Dyson
V15 Detect which is one of the most technologically advanced home cleaning appliances
available in the UK market and is a premium electronic offering by Dyson (Pal, 2019). This
product is truly one of its kind as it an intelligent cordless vacuum which is built to give the
fastest cleaning service possible to the people. One of the striking features which makes this
product unique is that is features a laser built to detect and remove dust completely at a
microscopic level.
1