International Selling and Negotiation: A Case Study of Dyson's V12 Detect Slim Vacuum Cleaner

INTERNATIONAL
SELLING AND
NEGOTIATION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introduction of product................................................................................................................3
Reason behind selecting this product...........................................................................................3
Sales cycle....................................................................................................................................4
Recommendation.........................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals......................................................................................................................8

INTRODUCTION
International selling refers to trade made by organisation belonging to one country with
the organisation belonging to other country (Brown, 2018). The organisations uses international
selling in order to generate more revenue by encasing its customer base. With this, the brand
value of organisation also increases when the business are able to make expansion in its
businesses. It is not easy to establish venture in global market, as they have to face certain
challenges. The abilities though which organisations are able to meet the requirements of
customers and deal with the challenges are considered as International negotiation. This report
includes discussion related to vacuum clearer launched by Dyson and reason behind its selection
for preparing this report. Dyson is involved in producing new and innovating home appliance
products. Further this report includes the sales cycle of company is explained with the help of
Johnston’s model. Along with the benefits of preparing this exercise and solutions to overcome
from its is discussed.
MAIN BODY
Introduction of product
Recently, Dyson have launched its new product name V12 detect slim. This is a new
generation vacuum cleaner which works on laser detect technology (Dobrijević, 2021). The
vacuum cleaner is able to clean the hidden dust present over 10 microns. The hyperdymium
motor is being used having a capacity of 150 watts of power, through which nano level cleaning
can be done. The vacuum is able to capture 99.99 % dust particles. The objective of Dyson
behind launching this product is to create a healthy environment in home. The laser beans reveals
form the vacuum can not be seen with the naked eyes. The healthy environment can be created
by using such product this is why Dyson have launched it. With this, they want to get
competitive advantages by launching this product as till now non of the company is able to bring
such innovation in its product. The price of Dyson V12 detect slim is 589000, which is easily
available on Dyson's store and on its online platforms.
Reason behind selecting this product
The reason behind selecting this product is that this was the latest product which are
launched by Dyson (Fatehi, and Choi, 2019). All the product launched by Dyson is innovative
and creative this is why they are able to lead market. By selecting this product knowledge about