Supply Chain Management 3 V's

This assignment delves into the three core pillars of effective supply chain management: Visibility, Velocity, and Variability. It emphasizes the significance of each 'V' in optimizing supply chain performance. The text provides insights into how improved visibility, efficient flow velocity, and robust variability management contribute to a more agile and resilient supply chain.

INTERNATIONAL
SUPPLY CHAIN
PLANNING, DESIGN
NAD IMPLEMENTATION
T
h
e
3

EXECUTIVE SUMMARY
International supply chain management is a process in which a management is been done at
entire process of distribution period. It helps the organization to manage all activities related to
the supply of products or services which are providing to their customers. It aids to make proper
evaluation of all the process starting from the raw materials to the finished products which they
provide to the customers. There are different methods which would help in managing the supply
chain of the products of the firm so that they could distribute their products in an appropriate
manner to their customers to the different levels. This concept is having the detail of the supply
chain and their methods which is should be used to improve the process.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1) Organization's introduction................................................................................................1
2) Two supply chain models...................................................................................................2
3)Porter's value chain method................................................................................................3
4) Integrated supply chain management facilitate renewing existing model.........................5
5 Conclusion and recommendations.......................................................................................7
TASK2.............................................................................................................................................8
1) Company's introduction and background...........................................................................8
2) Strategy of transition or firm from push to pull system.....................................................8
3) Factors considered by company while adopting Response business model......................9
4) Procurement strategies that company can opt..................................................................10
5) Adoption of collaborative planning, forecasting and replenishment in models...............10
TASK3...........................................................................................................................................11
1) Overview of case..............................................................................................................11
2) Aims and objectives SCM like to apply in company.......................................................11
3) SCOR model for strategy development...........................................................................11
4) Supplier customer relationship spectrum.........................................................................12
TASK4...........................................................................................................................................13
1) Cross-functional supply chain of the organisation...........................................................13
2)Challenges faced by firm..................................................................................................13
CONCLUSION..............................................................................................................................14

INTRODUCTION
International supply chain management the administration of the stream of merchandise
and enterprises, includes the development and capacity of raw materials, of work-in-process
stock, and of completed merchandise from purpose of root to purpose of utilization. This is the
most important method used by the companies so as to effective deliver the goods and services to
the end users of the society (Brandenburg and et. al, 2014). Inventory network administration is
the system of exercises where the raw material is acquired at that point changed into the usable
products and after that at last conveyed to the clients through the various distribution channels.
Different companies are discussed in this report to understand the use of supply chain
management systems used by them at different levels and their effectiveness in the operations
and functions in an organization. There are several strategies that company will be opting to
carry out the supply chain management operations. Performance evaluation methods can be done
with the help of supply chain management, this is done as to know every areas which are to be
improved in an organization. It is very necessary for company to opt as because it will help in
sustaining in competitive market and to grow effectively so that they can be able to perform and
avail best services to clients.
TASK1
1) Organization's introduction
The One company is a multinational retail company which is very effectively operating
its operations and functions in market and it is one of the major player in furniture industry. It's
aim is to run 99 retail store by the year 2020, it has also been indulged in corporate social
responsibilities act like ethical sourcing, concerning about needs of every employees. The most
inspiring concept that it follows is, it only deals with those manufacturing company who is not
indulged in child labour. Earlier it was a general store in local area but later with effective
services it become number one retail company world wide (Carvalho and et. al, 2012). Although
company is performing well but it is very necessary for it to meet up with challenges of market,
and different modals and techniques has to be implemented by it so that proper supply network
can be carried out in effective manner. The One's company supply chain management procedure
is not construct altogether with respect to innovation.

Supply network design change is a concept in which assessment of the companies
policies and rules are conducted so that targets and objectives of a particular business concern
can be achieved. From the aspect of the company namely The One, need of supply chain design
network can be summarised as:
 Cost can be reduced with its help.
 Wastage can be avoided so that effective use of resources can be carried out.
 It is helpful in identifying all the important links within a network.
 Competitiveness can be understood in very appropriate manner.
 Major focus is upon long term issues and problems.
2) Two supply chain models
Supply chain is commonplace for an assembling organization. In the event that the
organization is a conventional one, it will create things that will be put away in stockrooms and
different areas, making the store network more unpredictable. In the event that the organization
utilizes a make-to-request plan of action, there will be no requirement for putting away
completed items, yet there will be have to store crude materials and segments (Chaabane,
Ramudhin and Paquet, 2012). Accordingly, obviously supply chains rely on upon the way of the
organization. The taking after four models are extremely normal: incorporated make-to-stock,
form to-request, constant recharging, and channel get together. The One company can use
different strategies and modals to perform and evaluate its operations and functions in an
effective manner.
INTEGRATED MAKE-TO-STOCK MODEL
The coordinated make-to-stock inventory network show concentrates on following client
request continuously, so that the generation process can restock the finished goods stock
effectively. This combination is regularly accomplished through utilize of a data framework that
is completely incorporated (an undertaking framework). Through use of such a framework, the
association can get ongoing interest data that can be utilized to create and alter generation
arranges and plans. This data is likewise coordinated further down the production network to the
attainment work, so that the changed creation arranges and timetables can be upheld by input
materials.
BUILD-TO-ORDER MODEL

This model is used by company which assists in management of the customers demands
in effective manner, this helps in collecting the orders of customers and works immediately upon
them. It supports in resolving all problems that are related to inventories and stocks that are
required in various levels of production areas (Closs, Speier and Meacham, 2011). Its basic
benefit is that products and services that are availed to customers are customized and
personalised and services are availed in effective and frequent manner, this also supports in
customisation of mass production aspects.
CONTINUOUS REPLENISHMENT MODEL
The possibility of the continuous replenishment model is to always replenish the stock by
working intimately with providers and additionally delegates. In any case, if the recharging
procedure includes numerous shipments, the cost might be too high, creating the store network to
fall. In this way tight incorporation is required between the request satisfaction handle and the
generation procedure. Constant data about request changes is required all together for the
creation procedure to keep up the coveted renewal timetables and levels (Diabat and Govindan,
2011). This model is most relevant to conditions with stable request designs, as is typically the
case with dispersion of doctor prescribed medication.
CHANNEL ASSEMBLY MODEL
A slight change to the build to order model is the channel get together inventory network
show. In this model, the parts of the item are accumulated and amassed as the item travels
through the appropriation channel. This is proficient through key partnerships with outsider
coordination firms. These firms at times include either physical gathering of an item at a office
or the accumulation of completed parts for conveyance to the client.
The two main supply chain configuration that The One company will effectively apply in
its operations and functions are integrated make to stock model and channel assembly model.
These are very effective and appropriate model as because with its help company will be able to
preform in proper manner and customer satisfaction can be attained by it. These two is the best
option for the company as because it will be able to concentrate more on demand and request of
clients or customers.
The relevance of the make to stock model for the cited company is that it will help in
reducing the cost as because it will guide properly the amount of inventory that is required by
firm for its operations. Low supply is also one of the advantage that company will be getting by

using this model as because here orders are taken through mails and call instead of over
maintaining of stocks.
3)Porter's value chain method
Porter's value chain can be defined as a set of activities which a firm in a specific field
adapt in the operations and to perform in order for the delivery of products or services that are
valuable in the market. The concept was first described my Michael Porter and therefore it is
named after him. The term is a major concept within business management (Estampe and et. al,
2013). Porter proposed a value chain for general purpose that organisations could utilise to
analyse all their activities in business, and see whether their connection is fitting fine or not. The
performances within the value chain is a subject to determination of costs and will affect the
company's profits.
There are several elements in which the value chain is classified into. Porter's chain
focuses on the operational systems and process in which company converts the input into
consumable outputs for the customers,instead of looking at departmental functions and cost types
of accounting. The major factor in Porter's value chain is that division of activities into primary
and secondary (supporting) activities.

1)Primary Activities: These activities are directly related to physical creation, maintenance, sale
and support of the product or service provided by The One company (Fawcett, Ellram and
Ogden, 2014). Primary activities includes the following: Inbound Logistics: Processes related to internal receiving, storage and distribution of the
inputs. Supplier relationships are to be taken care as it is much important and valuable
here. Operations: Activities related to transformation that could convert the inputs into outputs
which are to be sold to the customers. Operational systems are considered to be most
valuable, hereby. Outbound Logistics: The activities that help in delivering the produced good or service to
the customers. Marketing and Sales: Those processes which are used in the persuasion of clients as to
make them purchase from The One company instead of any other competitors. The most
valuable factors in this part is that what are the benefits in the product and the way in
which those benefits are effectively communicated to the target market.
 Services: Activities related to the maintenance of the product or service, and its value
after its being purchased by the customers of the cited company.
2) Support or Secondary Activities: The activities that provide support to the primary functions
of The One company. Secondary activities may include the following: Procurement or purchasing: The activities involving the purchases of the resources and
raw materials which needs to be operated. This involves the process of finding vendors
and negotiating with them for appropriate pricing (Heizer and Barry, 2013). Human Resource Management: That part of the company that functions to recruit, hire,
provide training , motivate employees, reward them and retain them in The One
company. Human resources are the most important resources any company hold and
their value to enhance the capabilities are larger. Technological Development: Activities related to the management and processing
functions of information , which is also for the protection of The One company's database
of knowledge. Costs of information technology are to be reduced and must always be

updated with the advance technologies and technical excellence is to be maintained to
create value in the production.
 Infrastructure: support systems of an organization and are necessary for the operational
functions to be maintained on a daily routine. The infrastructures that are necessary for
their advantages are departments of accounts, legislation, administration and general
management.
This will help in proper execution of each and every activities that are performed in the firm. The
activities that are related to products has been divided into different parts. All the decision
activities of the firm directly depends upon investments and generated revenues.
To use porter value it is essential to identify all the sub-activities create value for particular
primary activity different kinds of sub-activities are included in it which are Direct activities,
indirect and quality assurance. direct activities use to create value with themselves, in indirect
activities it allows the direct activity to process it work in smooth manner. Quality assurance it
insures that direct and indirect activities would meet their work. Sub-activities should identify all
particular supportive activities for all the operational activities which are organised in company
which has to be create value in primary activity. All the link should be identified which is
between all value activities which are identified this process would consume time but it would
increase the chances of competitive advantage. Opportunities should be taken care which will
help in increasing the value, all this primary and secondary activities will contribute to the
changes.
4) Integrated supply chain management facilitate renewing existing model.
Integrated supply chain management assist the company to check operations that are
related to manufacturing across many suppliers and also it helps in expanding and renewing
current models used by The One company(Hollensen, 2015). It is basically an aspect which has
its whole responsibility of different functions that are involved in management and planning of
every single activity that has to be performed in an organization. It includes manufacturing,
direct sourcing, procurement and management activities of logistical aspects.

As mentioned in the diagram manufacturing, operations, procurement, purchasing, sourcing,
supply chain, warehousing, distribution, finance, IT and logistics all these are when
interconnected with each other in an effective manner then it is said to be as integrated supply
chain management system. In integrated supply chain management an important aspect that a
firm must understand is the 3 “V”-Velocity, Variability and Visibility.
Integrated supply chain management is very much beneficial for the company to revise
its existing used model of supply chain management (Oliva and Watson, 2011). As following are
some of the advantages that can be attained by company while revising its existing model-
 Flexibility- As to renew its current used model it is very necessary that supply chain
system has to be very flexible so that operations and activities can be performed in an
effective manner. Company will be able to collect informations through different supply
chains which will assist in knowing what all strategies are prepared by its competitors in
the market.
 Inventory management- With the help of integrated supply chain management system
company will be able to manage the inventories and stocks in an effective manner. This
will create a situation of less under and over stocks. This basically helps is maintaining

the stocks in very well managed manner so that crises situations can be healthily handled.
This will also support in attaining speed in operations and function of retailing in
company.
 Sustainable growth- If company will adapt integrated supply chain management system
then definitely organization will be able to attain growth in competitive market as
because it will be getting assistance in enhancing its current used supply chain model
(Roh, Hong and Min, 2014).
 Marginal gains- Company will be getting higher profits as models are renewed with the
help of integrated supply chain management tool. This will reduce unnecessary incurred
cost in operations and activities of the company, thus wastage can be avoided and
marginal gains can be effectively attained by The One company.
5 Conclusion and recommendations
Supply chain management has been concluded here to understand the how and what all
manner company can carry out its activities in desired way. Also with the help of different
supply chain models core concept has been understood, with help of Porter's value chain it is
been described that how two main factors primary and secondary activities can involve in
changing the aspects of current used model by company. Benefits of integrated supply change
management system has also been studied to effectively implement the best model of supply
chain management it activities of the company (Sarkis, Zhu and Lai, 2011).
As The One company is very effectively dealing in retailing of several goods and
services, it is very necessary for it to properly execute each and every aspects of its business
operations and activities. Supply chain management is a very important element that company
has to perform to carry out all its activities and functions in an effective and appropriate manner.
There are many models that company can opt to perform properly but the best option among all
is integrated make to stock model. It is because this model helps in knowing the exact orders and
request of the customers which will support company to avail them better and effective services.
The model aid in knowing needs and wants of the customers are if there is a shortage in stocks
with its help in very immediate manner that problems get resolved. It is very essential for
company to opt this model as because it will support in making new plans and strategies that can
be implemented by the company as to attain competitive advantages and also to get sustainable
growth in the market ( Speier and et. al, 2011). Company must takes several actions in very

frequent manner so that they can handle crucial situations. It is also very necessary for the firm to
check their customers are satisfied with their offerings and services or not (Talk, 2016). Stock if
are not filled containers are empty then its the prior duty that company has to consider the most
as to fill them as soon as possible.
TASK2
1) Company's introduction and background
Marka is a retail store in UAE which is been established in 2014 and it is been listed in
Dubai financial market. It is the first retail company which is been publicly listed in UAE. It is
very effectively carrying out its operations and functions of retailing and it is offering many
appropriate and satisfactory services to the customers. Its operational activity is relied upon
franchise agreements, acquisition and different retailing concept. It offers number of brands all
around the world which is its main USP that is attracting customers towards it. Its motto is to
lead in competitive market from mid to high range in retail and want to expand and sustain in
Middle east in hospitality industry.
2) Strategy of transition of firm from push to pull system
Supply chain system is in very effective manner are used by many companies as because
it plays a very important role in smooth functioning of the company in retail sector. This will
help in proceeding the functions as per the demand and various forecasting of customers
probable order. There are two basic approach push system and pull system which company will
opt to attain its objective and goals and also to attain in the competitive market. They are as
follows-
 Push system- It is the approach where organisation forecasts the demands and wants of
customers regarding stock or inventory (Thun and Hoenig, 2011). It become very
essential for the company to understand needs and requirements of customers so that they
can properly forecast the orders that clients are willing to have.
 Pull system- This approach always starts with the order's of customers, first what
customers are requesting are to be analysed then according to that further process is been
done. Its main objective is to maintain the stock and inventory in sufficient manner so
that company can avail services in effective way to the customers.

Marka can be make strategies so as to maintain its stocks as well as to retain its customers for
long term, for that it become very necessary for the company to serve them in appropriate
manner and they have to select the best supply chain management model. Firm can do strategies
in terms of products, prices.
1. Market penetration- This strategy is very important and very beneficial for the company
as because it will help in promoting same products in the same market with more efforts
and plans (Tummala and Schoenherr, 2011). Several promotional acts are performed here
so that customers come to know about company's products which will help in raising the
rates of the sales.
2. Market development- Here organisation can be able get into new market as it can expand
its business in a different market. Products will remain the same but market will be very
new as company has never tapped that particular market. This is the approach which will
help in transition of the enterprise from push based system to pull based system.
3. Penetration pricing method- This very effective strategy that company can opt as because
this will assist the firm as to sustain in competitive market and can get benefits of
capturing large numbers of shares in the market. This will help in attracting the customers
more towards services of company which will ultimately help in attaining objectives and
goals of the firm.
4. Layout and structure- Company can also use a strategy or revising its structure and layout
so that customers can be more enthusiastically attract to attract new customers this will
help in maintaining its existing customers as well (Vlajic, Van der Vorst and Haijema,
2012). Layout plays a very important role so it has to be very well managed, this will lead
a firm to transit itself from push approach to pull approach where organisation can be
able to invest money more on demand rather than forecasts.
In current market scenario organisation are involved using strategies of very highly
automated aspects where processes are very rigid and standardised and availing of services of
materials are done at correct place at pre decided time period. In push approach companies pre-
planning all the demands that can be done by customers, this strategy is not very effective as
because it is a restrictive in nature and it stooping the firm to do new experiments in process of
production an manufacturing. Where as in pull approach experiments and innovative ideas can
be executed by firm in its current process and methods. This is very effective because here

customers and clients are attracted towards the offerings of products and services of an
organisation. Product innovation, process innovation and strategies can be done with the help of
push approach.
3) Factors considered by company while adopting Response business model
Response-based business model is the fundamental difference in anticipatory and
response-based supply chain arrangements is timing. This model seeks to reduce or eliminate
forecast reliance by joint planning and rapid exchange of information between supply chain
participants. The availability of low cost information has created time-based competition.
Managers are increasingly sharing information to improve both the speed and accuracy of supply
chain logistics. There are few aspect that company has to focus while adopting the response
based business model such as-
 Time- It is the most important factor that company has to consider the most as because it
is a crucial element of any of the business. Time has to be managed in an effective
manner so that company can invest them in other activities of it (Brandenburg and et. al,
2014).
 Inventory- It also has to be kept as a priority issue by the company so as to sustain in the
market. It is very necessary for Marka to maintain a proper stock record as because it will
help in reducing the unnecessary wastage that is getting incurred in the operations and
function of it.
 Cost- Cost has to be very appropriately managed by the firm as because it will help in
maintaining all the functions and operations of the firm. This approach as will assist in
reducing the cost, thus this factors has to focus more by company.
 Quality- Before offering any products and services to customers it is very essential for
company to avail best services to them. It is very necessary for the organisation to
consider about quality of raw materials that are used in manufacturing of different
products.
4) Procurement strategies that company can opt
Procurement strategies are those tactics which the organisation chooses for ensuring long
ranges of supply of products and goods to the customers so that organisation can be able to attain
its set aims and objectives that has been standardised by company at planning stage (Carvalho
and et. al, 2012). There are many methods through an organization can procure, basically there

are two method or procurements- direct and indirect procurements. The direct procurement are
productions which are related to finished goods, raw materials, parts and different components.
Direct procurement basically focuses upon supply chain management which has its direct impact
on manufacturing of products. Indirect procurement includes different varieties of goods and
services of the organisation which starts from standard to complex till costly products and
services. Hence among both indirect procurement is better option that an organisation can
choose so as to perform its operations and functions in effective manner.
In procurement strategy there are different kinds of strategies are which includes, cost map,
category management, spend analysis, strategic purchasing, supply markets analysis, strategic
sourcing. category management defines the relating of products and purchasing of products by
firm management sources, so the way in which things are been divided into categories are been
managed in this. Spend analysis is a process in which data are been collected, cleaned, classified
and having proper analysing of expenditure to decrease the procurement cost which will help in
increasing the efficiency. Strategic sourcing procurement process which helps in improving the
purchasing activities which are been done by company. In supply market analysis gathering of
data and observations of market in been involved this would help firm in knowing about market.

Spend analysis should be used in it to collect the appropriate data and to get needed information
about the market.
5) Adoption of collaborative planning, forecasting and replenishment in models
Collaborative planning, forecasting and replenishment(CPFR) are the method includes
inventory network individuals sharing data progressively over the Internet, upgrading the
community discourse amongst retailers and sellers. The procedure permits long-and here and
now wanting to happen quickly, as data is shared with respect to conjectures, delivery and
creation, purpose of-offer information, and request era. This approach is very helping and useful
for the firm to perform its activities and operations in an effective manner (Chaabane, Ramudhin
and Paquet, 2012). It can be collaborated with the model of integrated make to stock with
effective way so that company will able to perform in appropriate manner and company will able
to sustain and growth in the competitive market. CPFR is been mainly designed to improve the
manufacturing, retailing by having planned things and information. Reactive model is termed in
which the action are been taken after any situation is been occurred in organization, it is been
done after anything is done.
Proactive model is used when actions is been taken before any situation occur in
organization both of this are been used so that they could do pre plan and if they could not be
able to do any pre plans then they could take any action afterwards. Collaborative planning,
forecasting and replenishment is a main concept which will aim to enhance the supply chain
which will support all the joint practices. This will helps organization in planing which would aid
in running of supply chain in appropriate manner. This is very efficient as because it helps in
decreasing transportation and operational costs and many more.
TASK3
1) Overview of case
McDonald company is a well known organisation which is very well recognised by every
individual people all around the world, the supply chain management system that company has
chosen is not in effective manner hence it faces a lot of challenges that has also affected and
impacted the organisation's image in the market. This happened as because the strategies that it

selected was not appropriate and it was not able to deliver the services with proper use of supply
chain management system (Closs, Speier and Meacham, 2011).
It is been working in an appropriate manner but due to some problems its performance
get down and and this lead its CEO to departure from his profile and business as well. Company
has to face reputation challenge in as it was said that due to its products environment is been
getting polluted through which bad health is taking place in humans and offered food was very
disgusting. Knowing its position in the market it has started doing changes in its practising and it
has focused more on its services and offering to customers and wanted to sustain in market with
attaining satisfaction of customers as well. It was also reviewed that horse meat were used and
in USA it has clearly and directly framed and displayed the process of sourcing and production
to the customers for their reliability. Although lots of challenges and struggle was there in the
path of the company still it tried hard and made its position in the market. But again a case took
place where people resisted its products and said this can not be trusted at all, this news can
become a factor where organisation can loose its credibility and brand image in the market.
Hence, the transparency in supply chain management will lead in effective functioning. The cited
firm can be able to reinvent its products and service in more effective manner so that market
people cab rely upon its products and company can sustain and grow appropriately.
2) Aims and objectives SCM like to apply in company
There are several aims and objective that company can consider as to implement the supply
chain management in it, they are as follows-
 Maximise overall value
 Looking for sources of the revenues and costs
 Timely order
 Cost quality
 Replenishment of the raw materials and products.
Objectives of a supply chain management is to produce the products so that they would produce
and distribute the products in right quantities and at correct place in appropriate time. By
managing the supply chain it would help in minimizing total system costs, this can also satisfy
the customers by requirements which has to be served, and it can help McDonald to face global
competition which could aid them in staying in market for a long time by this they could also
increase and improve their standardization among others. They can use spend analysis of

procurement which would help them in collecting required data and having appropriate
information which will aid them in knowing about market conditions and trends so that they can
make changes or work according to it.
3) SCOR model for strategy development
SCOR model is a tools that is used by the organisation so as to improve, address and to
convey supply chain decisions with reference of suppliers and customers of the organization.
Plan
The arrangement likewise incorporates deciding business tenets to enhance and measure
production network proficiency. These business rules traverse stock, transportation, resources,
and administrative consistence, among others (Diabat and Govindan, 2011).
Source
This progression depicts sourcing framework and material procurement. It portrays how
to oversee stock, the provider organize, provider assertions, and provider execution.
Make
The make step incorporates, creation exercises, bundling, organizing item, and
discharging. It additionally incorporates dealing with the generation system, hardware and
offices, and transportation
Deliver
Conveyance incorporates arrange administration, warehousing, and transportation.
Return
The return includes the administration of business principles, return stock, resources,
transportation, and administrative prerequisites.
SCOR model can improve working quality of organisation which will help in betterment of firms
positions among the other business as because this method helps in planning things to be done in
better manner, all the things are been done step by step like firstly plan is been made then
suitable sources are been identified by which things as to be done, after that make method would
help incorporate in creating or building items, then it is been delivered to the required places by
this steps are followed in it which helps organisation in getting all things done in proper manner
and this can lead in achieving organisation position in market place.

4) Supplier customer relationship spectrum
Supplier customer relationship is the discipline of strategically planning for, and
managing, all interactions with third party organizations that supply goods and/or services to an
organization in order to maximize the value of those interactions (Estampe and et. al, 2013). In
practice, it entails creating closer, more collaborative relationships with key suppliers in order to
uncover and realize new value and reduce risk of failure. This is very helpful as because it shows
a healthy relationship between suppliers and the customers of the society. It is very necessary for
an organisation to take care of each and every aspects that related to customers, their needs and
wants has to be very deeply understand by suppliers so that they can be able to offer services to
them in appropriate manner.
SCOR roadmap for organisation are as follow-
 Engage
 Define
 Analyse
 Plan
 Launch
Implementation of roadmap
 Build organisation support- It provides help to sponsor and the key to stakeholders for
support and to have proper education or knowledge about all.
 Define the project- business context summary is been done in this, and this can even clear
the supply chain definition, which would aid in making project scope and charter.
 Analyse performance- To do appropriate analysing process it is essential to prepare score
card and do metric defect analysis and process analysis so that would help in performing
the analysing process properly.

 Develop the project portfolio- This can help McDonald's to make proper kind of portfolio
and this will implementation priority.
 Implement a project- Development of things are been done in it and implementation of
portfolio is be processed.
TASK4
1) Cross-functional supply chain of the organisation.
The model clarifies Supply chain system is an essential piece of a business: It truly backings and
nourishes the general organization business procedure. The production network procedure must
incorporate arrangements for all components of the chain: Buy, Make, Move, Store, Sell and
Return.
Inventory network administration includes the arranging and administration of all
exercises required in sourcing and attainment, transformation and all coordination administration
exercises. Organizations embrace store network administration to guarantee that inventory
network is working proficiently and giving abnormal state of consumer loyalty with ease
(Fawcett, Ellram and Ogden, 2014).
The goal is to take care of clients demand while keeping costs low and McDonald takes a
shot at lean system to serve its clients as McDonald's doesn't cook its requests until a client has
put in a particular request. Advantage related with this is the higher quality client benefit
notwithstanding submitting unique request does not bring McDonald into frenzy circumstance
that can cause delays. Additionally holding expense of burgers is genuinely high so JIT
procedure encourages them to decrease the deterioration cost.
Cross- functional drivers
 Informations- information use to connect the different kinds of level of supply chain,
which will help them to coordinate with the supply chain profitability. The available
sources of information would help in doing the forecasting.
 Sourcing- This aid in buying the goods and services, so for that management has to make
proper decision that what all things has to be sourced which has to be performed in
organisation.

 Pricing- This would decide at what price they has to sell their products and services to
their customers, this has to be done in correct way after searching about it pricing can
change the behaviour of buyers to buy it.
2)Challenges faced by firm.
McDonald's has manufactured a worldwide domain in view of the consistency of its
items, down to the thickness of fries and the quantity of pickles on a sandwich. In an indication
of how definitely the eatery diversion has moved, McDonald's will endeavour to contend this
year by extending a customisable burger test case program to up to 2,000 US outlets, or one out
of each seven stores (Fawcett, Ellram and Ogden, 2014). That will allow purchasers to include
bacon or mushrooms or caramelized onions to their Quarter Pounder. Intensifying McDonald's
home market difficulties are the across the nation dissents that have broken out over raising the
lowest pay permitted by law. The fast-food mammoth has turned into the perfect case for the
battle for a $15 time-based compensation-more than two fold the national least.
McDonald's issues have duplicated. Similar store deals for the world's biggest restuarant
organization were down 2.5% store dropping a precarious 3.2 percent. While McDonald's had
gauge a down month, outcomes were far and away more terrible than foreseen. Different deals at
different places were truly affected by "food quality and security issues" because of an issue with
a provider. Further, McDonald's 480 units in Russia might be helpless against confinements from
the government in countering for exchange sanctions from western nations accordingly of the
Ukrainian circumstance. Company declared an 18-month program to rebrand itself, however a
portion of the means included have been already reported, for example, rearranging the menu
and making kitchen's more proficient. While McDonald's has its issues, the organization is a long
way from being in a fail spectacularly mode. In the initial 7 months of the year, the
organization's deals were quite 0.7 percent and when money vacillations are considered, deals so
far this year are up 2.3 percent.
CONCLUSION
The concept of supply chain management system is been concluded and different models
of it has been explained in proper way to better understand the concept. Porters value chain's
contribution in changes has been described also the benefits of integrated supply chain
management in revising the current used model. Push and pull based model is been understood

and transition of push to pull approach has been explained. The adoption of collaborative
planning, forecasting and replenishment concept in contribution response models.

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Online
Inventory Replenishment: Why Push When You Can Pull?. 2017. [Online]. Available through:
<http://www.inboundlogistics.com/cms/article/inventory-replenishment-why-push-when-you-
can-pull/>. [Accessed on 9th June 2017].
The SCOR Model for Supply Chain Strategic Decisions. 2017. [Online]. Available through:
<https://scm.ncsu.edu/scm-articles/article/the-scor-model-for-supply-chain-strategic-decisions>.
[Accessed on 9th June 2017].