International Tourism Systems Assignment

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International Tourism Systems
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International Tourism Systems
Introduction
The Gold coast region is one of the most attractive and known places of Australia. It is liked by
most of the tourist and has become one of the favorites as tourist destinations. The company
contributes in the growth of economic activities for the tourism industry. Due to globalization
and the change in climate gold coast business was affected a larger level. It became difficult for
the managers to cope up with the challenges that were frequently arising in the market. However,
the company used strategic planning to manage the issues occurring in their business. Tourism is
the main reason of the affected economy of Gold Coast. The use of Gold coast region resources
by visitors is counted under the spent economy1. The company had to face issues like
employment of new skilled candidates to handle the visitors, gross output and household income.
The tourism expenditure is said to be discrete for any company like Gold Coast Region in
Australia. It is obvious that to serve visitors, cost will definitely going to spend. Also, it is
necessary to meet the requirements of visitors to make them experience the best of a tourist
attraction. This iterative review is based on the impacts of tourism on Gold Coast Region which
is located in Melbourne, Australia. The key issues and potential problems will be represented in
this literature review.
Annotated Bibliography
The article describes the change that has been adopted by the tourism industries to manage their
overall budget. Tourism in Australia is broadly divided into two main categories National
tourism packages and the International Tourism packages. Both of these differ in the range of
services that are provided to the visitors. Prices of National visitors are negotiable while there are
different offers available for the International visitors2. Tourism industry plays a vital role in
increasing economy of a company. Gold Coast Region had the positive impact of the tourism
industry as it provided opportunities for the people by giving them employment and it was also
beneficial for people who were looking out for a good opportunity in the same functional area.
1 Dobson, C and Hooper, k, Insights from the Australian Tourism Industry (Bulletin, 2015)
2 Turner, R, Travel and tourism economic impact 2015 Australia (World travel and tourism
council, 2015)
Article 1

International Tourism Systems
This article is an insight into tourism industry3. For years, Australia is the most renowned
country in the world that have world’s best tourist destinations. The country has gone through
extreme conditions considering the economic value. The downfall in the tourism business in
2012 led to the declination in the profits companies used to gain. The industries then build up
strategies regarding domestic tourism, leisure travel etc. for the visitors4. The most profits were
earned by the international tourism events conducted by the tourism industries of Australia. After
the phase of extreme conditions, the tourism industries were able to stabilize themselves with the
growing population and affecting globalization5. Visitors liked the tourist destinations that
affected the visiting rate of Gold Coast. This region finally survived the deprivation of financial
resources and somehow managed to deliver best services to the customers. The Gold Coast
Region came to know the most liked places in Australia by the visitors which contributed in the
success of tourism industries. This tourist destination has achieved number of visits from China
as recorded by the tourism sector. This proves that the place is appreciated by the visitors and
also the positive reviews are achieved for Gold Coast.
Article 2
This article is based on the impact of tourism marketing expenditure for the international
arrivals. Tourism marketing is the most crucial factor by which various cities of Australia are
affected. Since Australia is the major tourist hub, people from various parts of the world come to
visit the attractive places of Australia. Therefore, it is mandatory for the tourism companies of
Australia to manage their marketing expenditure. Almost every visitor prefer to travel via
international airlines to visit tourist destination in Australia. It is described in the article that the
visitors that come to view Gold Coast face security issues regarding their personal information
3 Tsui, W, H, K and Balli, F, International forecasting for Australian airports and impact of
tourism marketing expenditure (Tourism Economics, 2017)
4 McLennan, D,C, More important than ever measuring tourist satisfaction (Griffith University,
2016)
5 Duc, D, T, Pham, Bailey, G and Marshall, J, The economic impact of the current mining boom
on the Australian tourism industry (Tourism Research Australia, 2013)

International Tourism Systems
when arriving with an international flight6. These issues occur due to the change in Government
policies which makes the mandatory changes in the checking process of airports. It has been
reported that this issue have affected the promotional activities of tourism7. The modifications in
tourism expenditure have affected the visitors in traveling to different tourist destinations in
Australia.
Article 3
The journal describes the importance of tourist satisfaction for the overall tourism sector. The
Internet has become the most effective medium for the tourists to connect with the tourism sector
easily8. Customers can search for their desirable locations where they want to travel. Details of
such destinations are available on the internet. Tourists can also book their tickets online which
is less time consuming. To manage consumer satisfaction, tourism companies have tried to
compensate them with extra vouchers for visiting destinations. The tourists are most attracted by
the tourist destination packages offered to them They believe to have packages within the
reasonable prices. Visitors want to spend time with their family and friends in the cozy place for
which Gold Coast is the perfect one. Keeping these things in mind, the company owners decided
to provide benefits to the visitors like combo tourist packages. This helped the company in
managing their financial resources effectively. Another important thing which is most liked by
the tourists is the facilities. Well furnished rooms, conveyance facilities, good food including
various tourism packages are the most effective ways the company can choose to have the
positive impact on tourism.
Article 4
This article describes providing better transport facilities to the visitors of Gold Coast by Public
transport. Melbourne is one of the expensive tourist places in Australia, therefore, tourism
companies are continuously trying to manage the costs for the visitors. The tourism has affected
6 Gruyter, C, D, Currie, G, Reynolds, J, Peel, J and Yang, Y, Benchmarking public transport for
international tourist in Queensland cities (Melbourne, Victoria, 2016)
7 Dwyer, L, Forsyth, P, Spurr, P and Ho, T, The economic impacts and benefits of tourism in
Australia a general equilibrium approach (CRC, 2004)
8 Moore, S, Gold Coast Tourism Scoping study (CRC sustainable tourism, 2002)

International Tourism Systems
Gold Coast by creating a large number of visitor leads. During the initial days, the place was not
used to be recognized by the people. But with the involvement of tourism sector for such an
attractive place, many visitors started to visiting the place9. This increased the sales and
marketing procedure of Gold Coast as well as company started to earn profits10. Although, the
cost of managing tourists were applied by the company it gave the competitive advantage. The
company owners tried to manage the expenditures made by the visitors by allocating better room
services at affordable prices and negotiated the convenience charges. On one hand, company
provided best services to the visitors, suppliers played a vital role in generating more number of
leads of visitors for the Gold Coast. This collaboration of internal and external stakeholders led
to the success in the business of the company11. Later, the company provided incentives and
bonus to the employees who contributed to achieving company's short-term goals and objectives.
Article 5
This article describes the business strategies that were used by the owners of Gold Coast to
increase their economic value in the market. The method of scoping study was used to identify
the benefits that the tourism are providing to the company. The company negotiated on the prices
of services that they used to provide to the customers. The author has described in this journal
about the sustainable growth in the tourism business by the contribution of the company for a
being a part of the attractive tourist destination12. The scoping study was helpful in recognizing
the key issues that the company was facing earlier and correspondingly provided feasible
solutions. The purpose of scoping study is to understand the purpose of the company and to
provide business solutions. It helps to analyze the key issues and the potential risks of the
company. These issues are resolved by creating the strategic plan for the Gold Coast Region to
9 Hare, D, O, Transforming the tourist city into a knowledge and healthy city: Reinventing
Australia’s Gold Coast (Bond University, 2012)
10 Marin, D, Study on the economic impact of tourism and of agrotourism on local communities
(Banat’s University of Agricultural Sciences and Veterinary Medicine, 2015)
11 Forsyth, P, Dwyer, L, Spurr, R and Pham, T, The impact of Australia’s departure tax: Tourism
versus the economy? (Tourism management, 2013)
12 Williams, G, Economic impacts from development of the coastal town in Queensland on
Tourism and regional economy (CQ University, 2016)

International Tourism Systems
attain business value in the market. Questionnaires and interviews were taken from the
stakeholders (customer, suppliers, tourist sector officials) about the issues they face while using
the services of Gold Coast. It has been found out that is project management technique proved
useful for Gold Coast to identify key issues and to resolve them as early as possible13.
Article 6
This article describes the transformation of Gold Coast into the health-oriented city apart from
being the best tourist place. Gold Coast is the non-metropolitan city of Australia which is famous
for its beauty. Due to increase in population, there were numerous opportunities availed for the
people searching for growth in their career. With the arrival of the 21st century, GCCC (Gold
Coast City Council) initiated to transform the city into the health-oriented one. There were many
activities and campaigns planned in the city in which most of the citizens participated. The
council members and the citizens contributed in the health related projects. This paper has
focused on describing the framework which was used by the Gold Coast to overcome challenges.
The framework of knowledge-based urban development contributed in managing the research
and development sector14. Blood donations camps were started in some of the urban areas to
gather the interest of people for such an initiation. According to the statistics, it has been
observed that it was a successful event. People outside the city also participated in the health
projects to complete them for the specified duration.
13 Freiermuth, E, The economic impact Of travel & tourism March 2017 (Travel and Tourism
Economic impact 2017, 2017)
14 Dip, C, D, Australian tourism statistics- a gap in information why there is a need to
supplement existing statistics to build the local economic development (international Centre for
Responsible Tourism, 2012)

International Tourism Systems
Bibliography
Corrine Dobson and Karen Hooper, Insights from the Australian Tourism Industry (Bulletin,
2015)
Wai Hong Kan Tsui and Faruk Balli, International forecasting for Australian airports and
impact of tourism marketing expenditure (Tourism Economics, 2017)
Dr Char-lee McLennan, More important than ever measuring tourist satisfaction (Griffith
University, 2016)
Chris De Gruyter, Graham Currie, James Reynolds, Victoria Peel and Yan Yang, Benchmarking
public transport for international tourist in Queensland cities (Melbourne, Victoria, 2016)
Stewart Mooore, Gold Coast Tourism Scoping study (CRC sustainable tourism, 2002)
Daniel O Hare, Transforming the tourist city into a knowledge and healthy city: Reinventing
Australia’s Gold Coast (Bond University, 2012)
Diana Marin, Study on the economic impact of tourism and of agrotourism on local communities
(Banat’s University of Agricultural Sciences and Veterinary Medicine, 2015)
Galina Williams, Economic impacts from development of the coastal town in Queensland on
Tourism and regional economy (CQ University, 2016)
Evelyne freiermuth, The economic impact Of travel & tourism March 2017 (Travel and Tourism
Economic impact 2017, 2017)
Rochelle Turner, Travel and tourism economic impact 2015 Australia (World travel and tourism
council, 2015)
Dr Tien Duc, Pham, Geoff Bailey and Justin Marshall, The economic impact of the current
mining boom on the Australian tourism industry (Tourism research Australia, 2013)
Larry Dwyer, Peter Forsyth, Ray Spurr and Thiep Ho, The economic impacts and benefits of
tourism in Australia a general equilibrium approach (CRC, 2004)
Peter Forsyth, Larry Dwyer, Ray Spurr and Tien Pham, The impact of Australia’s departure tax:
Tourism versus the economy? (Tourism management, 2013)
Christopher Warrer Dip, Australian tourism statistics- a gap in information why there is a need
to supplement existing statistics to build the local economic development (international Centre
for Responsible Tourism, 2012)