Evaluation of Expansion Opportunities for Desklib: International Trade Analysis

Running head: INTERNATIONAL TRADE
International Trade
Name of the Student:
Name of the University:
Authors Note:

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INTERNATIONAL TRADE
Table of Contents
Evaluation of expansion opportunities:......................................................................................2
Building a general strategy:.......................................................................................................7
Organisational structure and business functions:.......................................................................8
Project summary.........................................................................................................................9
Reference..................................................................................................................................10

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INTERNATIONAL TRADE
Evaluation of expansion opportunities:
(A) The three countries identified for the purpose of expansion are Australia, India
and Pakistan.
1) Economic environment:
a) Australia-
In terms of the economic background Australia is among one of the most
developed nations. It is the second wealthiest country in respect for the wealth
available per adult (Jones & Kierzkowski, 2018).
b) Pakistan-
The economy of Pakistan is semi- industrialist. It is among the next eleven
which refers to the eleven countries that have the capacity or ability to become
large economies by 2021.
c) India-
India is the sixth in the world in terms of GDP and is currently the fastest
growing country even ahead of China. The young population healthy savings
habits and decent investments make India lucrative for any business
2) Cultural environment:
a) Australia-
The culture of the country is most identical to the western culture. It is
primarily influence by Britain’s culture and the geographical location of the
country also plays a certain role of its own.
b) Pakistan-

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INTERNATIONAL TRADE
The culture of Pakistan is basically Islamic and the population the government
and the entire socio-cultural background of the country is based upon the
Muslim religion and the Islamic ideology.
c) India-
The country is the most diverse in terms of its cultural background. It is a
Hindu majority country but people belonging to every religion and caste
around the world can be found in the country (Feenstra, 2015).
3) Legal and political environment:
a) Australia-
The economy of the Australia is a liberal capitalistic democracy. Consequently
the state involves itself significantly with the economy by undertaking various
roles and actions. This include setting up of new taxes by the parliament which
it considers is important for the economy or implementing new environmental
laws that are needed to protect the heritage of the country. Some of the ways
in which the government intervenes with the business are by imposing:
a) Tariffs.
b) Subsidies
c) Voluntary export restraints(VER)
d) Controls in respect of currency.
e) Anti-dumping rules.
b) Pakistan-
The political system of the country is not competent enough to eradicate the
corruption prevalent in the country. This is because the legislation made by the
government is not strong enough. The businesses have to face serious issues
with the government in respect of money laundering, commission, corruption