Decision Making and Problem Solving for Desklib

DECISION MAKING AND
PROBLEM SOLVING
(STUDENT NAME)
DATE: 11/21/18

INTRODUCTION
• The sportswear-retailing company with multi cultural human capital
from three countries that are Spain, the United Kingdom, and Australia.
• The company is selling their 50 percent production through the store
and remaining fifty percent through online
• The company main objective is to grow and enhance its profitability.
For which two business development ideas were there
• Another third suitable business development idea is also included
• The best option among the three development plans will be selected

TWO AVAILABLE BUSINESS
DEVELOPMENT IDEAS
DEVELOPMENT 1
• Expanding company by entering into
new international market
• The chosen market to enter is India
• One of the major reason for steady
growth is Saturation of existing market
• Targeting new market will increase
growth opportunity for the company
DEVELOPMENT 2
• Development of celebrity endorsed
lines of clothing or footwear
• These will be traded through online
or retail outlets
• To influence new customer, and
brand awareness, this could be
result into growth of the company

DEVELOPMENT 1 ISSUES
• While entering into a new country, there are various
aspects and issue that need to considered and need to
face by a company
• To enter into India, the issue could be the issues related
to environmental factors of India like political issues,
economic issues, cultural difference, and technological
issues(howandwhat.net, 2018)
• These issues would be discussed further in detail

POLITICAL ISSUE
Political factors while investing in India include:
• Political environment of country is largely affected by
policies of government, ideologies of various political
parties, interests of politician
• Stable political environment
• High level of corruption
• Corruption is the major issue to be considered under this
aspect
• As corruption increases, operating cost of the company
increases(export.gov, 2018)

ECONOMIC ISSUES
• Economic factors of country
are:
• GDP of India was $2.4 trillion
and its expected to grow to
7.4% by 2020 according to
world bank group
• Tax – corporate tax in the
country is thirty percent, it
could be one of the issue for
company to invest.
(Source: (tradingeconomics, 2018)

ECONOMIC ISSUES
• Unemployment rate –
this is another major
issue, as unemployment
rate of India is very high
• From the figure it can be
said that the
unemployment rate has
drastically increased
(Source: (tradingeconomics, 2018)

CULTURAL DIFFERENCE
• The culture of India is one of the
major factor that influence
investment decision for a country
• Residents of India are very
influence towards religion,
believes, and values and are very
particular about them.
• Harming or influencing their
culture is one of the major concern
for company to trade into India
• Multicultural country, different religion
are having different cultural values
• Language- the first main language is
Hindi, and second language is English.
• Nevertheless, there are around 1652
languages used in country based of
individual religion
• For example, cow meat is believed like
crime in the country. Due to which
McDonalds failed in the country
(commisceo-global, 2018)