International Trade Operations

Running Head: INTERNATIONAL TRADE OPERATIONS
International trade operations
Student’s Name
University Name
Author’s Note

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INTERNATIONAL TRADE OPERATIONS
Table of Contents
1. Market Analysis...........................................................................................................................3
2. Evaluate Chinese export market..................................................................................................4
3. Market share of china..................................................................................................................4
4. Consumer preferences.................................................................................................................5
5. Demand for product.....................................................................................................................5
6. Trade operation strategy..............................................................................................................5
7. Firm strategy................................................................................................................................6
Reference List..................................................................................................................................7

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INTERNATIONAL TRADE OPERATIONS
1. Market Analysis
The current market valuation of Alipay, whose parent company is Alibaba is $1550
billion. The company trumps market capitalizations of the frontline financial corporation around
the globe like Goldman Sachs or Morgan Stanley to the Canadian Royal Bank or Banco
Santander.
Graph1: Financial ranks of Ant (the app developing agency of Alibaba)
(Source: Li et al. 2019)
As China is moving towards a cashless economy, many of the global recipients perceive
Alipay essentially as a company for mobile payments. However, the organisaion, standing on the
current date encompasses more than 110 million users of Alipay app across 15 different
countries. More than 40% of the Chinese people use all the 5 key products offered by the
company, namely payment gateways, credit score checking facilities, insurance purchase as well
as invest of assets in the market funds of the company (Fu et al. 2019). Tech services have the