Consumer Behaviour in International Travel & Tourism

This presentation explores the factors influencing consumer behaviour in international travel & tourism. It discusses the cultural, social, personal, and psychological factors that impact consumer attitudes. It also examines the trends and changes in consumer behaviour due to the impact of digital technology.

International Travel & Tourism
Consumer Behaviour & Insight

Table of Content
•Introduction
•Different cultural, social, personal and psychological factors
•Trends and Changing Due to the Impact of Digital Technology
•Conclusion
•References

INTRODUCTION
Consumer Behaviour mentions to the examination of the perspectives of
respective, groups organisations and also of the business concern
organization. International travel and tourism is consider as tourism package
which are uses by the people to take a break from life which is essential for
making a change. This is essential for the company to have change and
provide services to the consumers as per the changing environment.

Different cultural, social, personal and psychological
factors
Consumer Behaviour can be characterised as the as process of activity,
individual and companies which are related to and are affiliated with
purchasing, disposal and use of products and services that provides
mental, emotional and social reaction of users to the organization
which impacts upon the qualities of the products and services of an
firm. Here are some of the different factor which impact the
consumer behaviour and attitudes are discussed as under:

Contd....
Cultural Factors: This are the factor which plays an vital role in the
identification as well as demand which are used to fulfil the needs of the
customers. Under culture setting, belief of human behaviour and their roles
which they play an important role in the society is incorporated so that work
can be done efficiently.
Social Factors: These are the components which are divided into reference
group, family, jobs and status. Here the social factor are impact by the brand
and social status which is present in society

CONTINUE...
Personal Factors: There are various factor which are include in the
organisation such as gathering, occupation, monetary circumstances,
way of life and character.
Psychological Factors: This are the factor which usually incorporate the
behaviour of the person. If the person comes from different background
they will have define set of attitude towards travelling .

Trends and Changing Due to the Impact of Digital
Technology
There have been immense change in the technology in the recent years as
this help in changing the way of travelling. Here are some of the impact
which are explained briefly down below:
Digital Innovation: With the assistance of digital technology this has been
incorporate that there digital technology have played the major role in
changing the face of travel and tourism.

Contd...
Changing lifestyle of individual: As it has been clear seen that lifestyle of
individual have been changed due the increase in the income of the people.
This technique helped customers for making even better decisions for
attaining objectives and goals. However the company like TUI UK must
ensure about the quality as consumer is willing to pay more money in return
they need quality services.

CONCLUSION
As per the above discussion it has been analysed that consumer behaviour plays an
crucial role in the marketer's life as with the help of this, it is known to the
marketers that what kind and with what qualities in the commodity of an firm, the
customers will make their purchase of the services. Along with this the conclusion
have been drawn to offer high quality services as this will assist in capturing large
market share as well as the profit in a effective manner.

REFERENCE
• Bian, X., and et.al., 2016. New insights into unethical counterfeit
consumption. Journal of Business Research. 69(10). pp.4249-4258.
• Venkatraman, V., and et.al., 2015. Predicting advertising success beyond traditional
measures: New insights from neurophysiological methods and market response
modeling. Journal of Marketing Research. 52(4). pp.436-452.
• Liobikienė, G., Mandravickaitė, J. and Bernatonienė, J., 2016. Theory of planned
behavior approach to understand the green purchasing behavior in the EU: A cross-
cultural study. Ecological Economics. 125. pp.38-46.

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