Analyzing Internationalization in Media: A Study of Master Chef

This report investigates the concept of internationalization within the media industry, focusing on the television show "Master Chef" as a case study. It aims to understand the importance of internationalization in the media context, examine its role in local and global markets and cultures, analyze how TV shows globalize and localize in different countries, and determine the strategies adopted to maintain cultural effectiveness. The literature review covers the benefits of internationalization, including the development of global-mindedness, cultural sensitivity, and ethical commitment, while also addressing potential risks and challenges. The research methodology involves secondary data analysis to explore the impact of globalization on media, the role of television in cultural exchange, and the adaptation of TV shows to different cultural contexts. Ultimately, the report seeks to highlight the significance of internationalization in enhancing the performance and reach of television programs, emphasizing the need for effective strategies to navigate diverse cultural landscapes. Desklib provides students access to similar solved assignments and resources.

Internationalization

Table of Contents
Title - Concept of Internationalization in Media Industry............................................................................3
Introduction.................................................................................................................................................3
Aim..........................................................................................................................................................3
Objectives................................................................................................................................................4
Rational of the Study...............................................................................................................................4
Literature Review........................................................................................................................................4
Research Methodology..............................................................................................................................10
Secondary Data Analysis...........................................................................................................................13
Recommendation.......................................................................................................................................14
Conclusion.................................................................................................................................................15
References.................................................................................................................................................17

Title - Concept of Internationalization in Media Industry
Introduction
In today's fast-paced world, the value of internationalization is becoming more widely
recognized, & it is having a beneficial influence on the branding of businesses, particularly in the
news industry. The process of expanding an industry's overseas activities is referred to as
international. This might have been done through importers or by directly acquiring a factory in a
growing industry. It employs a staged approach to internationalization, meaning the firm expands
in phases. Internationalization may become a goal simply because top executives see their rivals
doing something (Antoniazzi and Barra, 2021). Especially when worldwide distribution is
related to a variety of positive outcomes, such as increased work and personal reputation.
Basically Internationalization is also appealing since governments worldwide are lowering tariffs
and reducing trade barriers. Internationalization allows businesses to diversify their activities and
minimize the consequences of demand declining in several locations (Bairagi and Munot, 2019).
The fundamental purpose of this research is to find out how important internationalization is now
in the media sector. This research will focus on the television show "Master Chef. With the help
of this study, the researcher will investigate the role of globalization in increasing the
performance of entertainment shows in order to discover whether television programs can
actually deal with both foreign & domestic cultures. In various countries, the colour of the
Master Chef Insignia has been modified since it is associated have something beneficial in that
country. Typically, countries alter the set design to accommodate a range of cultures. Most
nations, including Australia, Canada, India, and others, have also discovered that they may
appoint certain judges only because their supporters favors them. Aside from that, it has been
found that countries alter the tone of music since the audience in certain countries can relate to
that type of music better.
Aim
“To study the significance of the internationalization in order to improve the effectiveness TV
Shows, A case Study of Master Chef”.

Objectives
 To understand the importance of Internationalization in context of Media Industry.
 To examine the role of Internationalization on the local &global market &culture of the
different countries.
 To analyze that how TV shows globalized &localize in the different abroad countries.
 To determine the strategies those are adopting by the TV shows in order to maintain their
cultural effectiveness in each countries.
Rational of the Study
The primary goal of this study is to determine the relevance of internationalization in the
media industry. The TV show "Master Chef" has been chosen as the subject of this study. Only
with aid of this study, the researcher will examine the function of internationalization in
improving the success of television programmes in determining how television shows might
employ effective ways to deal with the cultures of other nations.
Literature Review
To understand the importance of Internationalization in context of Media Industry
According to the Rienda & et. al., (2020), revealed that internationalization is aids in
the development of "international traits" in learners that are desired in a globalized trade, such as
regional & global mindedness & openness, second language skills, suppleness of thought,
intolerance, & compassion for others. This occurrence also fosters ethical commitment, allowing
students to reflect on their visual &verbal convictions while also cultivating a feeling of duty
&civic involvement. Though globalization of media industry has received a lot of favorable
attention, & this process offers a wealth of advantages for postsecondary learning, it also comes
with a lot of dangers, obstacles, &controversy (Bresler and Stake, 2017). A number of talks
have taken place in various nations about the approaches, &even the good &bad elements. It has
been pointed out in these talks that far too many initiatives have privileged colleges in the West
while doing little to support long-term progress for individuals in underdeveloped countries.

According to the Jensen &et. al.,( 2016), defined that the term "media" refers to many
mediums of expression such as radio, video, & internet. It is crucial in the development of the
human intellect. A portion of the media dedicated to reaching a broader audience is known as
mass media. The majority of globalization theorists feel that the media has aided in the
acceleration of globalization. The importance of economic, cultural, &technical integration
across countries is growing, & it is having a significant influence on our general societal daily
life. Globalization has resulted in more people having access to a wider range of entertainment
(Impact of Globalization on Media). It is determined that Globalization has a significant impact
on the media, as much as on ourselves. Globalization's greatest evident consequence is extensive
communication. The development of newspapers, magazines, the internet, &television has
greatly aided in the dissemination of knowledge &the group of citizens from around the world.
Although this influence has certain drawbacks, the benefits far outweigh the drawbacks
(Brouthers, Geisser and Rothlauf, 2016). The television serves as a wake-up call for the
audience. Television's involvement in media Internationalization has had a significant effect on
culture. There are several bad &positive aspects to it. However, broadcasting has many more
beneficial effects than bad impacts, &hence has a beneficial influence on humanity. More or less
every home in today's globe has traditional media such as television, & this availability has
grown dramatically over time. The United Kingdom is at the top of the list, with a current
average TV exposure time of 28 hours per person. People used to communicate before the advent
of the press media by writing letters &sending them by direct mail. The birth of the journalistic
media coincided with a digital revolution. This news medium has evolved into a means to
promote, portraying, & facilitating the dissemination of information. It helps professionals
network, & globalization has resulted in a transformation in news distribution, publishing,
editing, &reporting. It allows international for the diffusion & interchange of news, allowing
citizens of one country to be informed not about events outside their own territory, but also about
events throughout the world. As a result of globalization, data is processed & distributed more
quickly (Bryson, 2018).

To examine the role of Internationalization on the local &global market &culture of the
different countries
According to the Hitt &et. al., ( 2016), revealed that some of the most significant effects of
globalization: the transformation of conventional religions in the world; the early stages of the
breakdown of conventional social textile &able to identify patterns due to consumer society,
information literacy, newly invented belief systems, &adjusting professional ethics &work
rhythms; & the rapid spread of globalization. It is analyzed that media achievement performance,
external perspective staff & students, & domestically & internationally participation for
academics & personnel from disadvantaged nations are all advantages of internationalization
(Chan, 2016). Revenue generating & intellectual gain are supposed advantages for industrialized
countries. It is determined that Western developed nations profit the most financially in every
way, including the ratio of international students, franchisers of academic program to overseas
providers, &quality counterparties.
According to the Neubert, (2016), explained that Internationalization also helps local
students, the business, &also the country by broadening &improving the environment for
learning. It also has the ability to alter the lives of foreign students by assisting in the production
of professionals who are globally aware &culturally sensitive. International education permits
students to move to a new context, where they may better appreciate the links among their local
ecology &the global environment in which they live. It can provide even more possibilities to
operate overseas as media firms continue to grow across boundaries &the global economy will
become more approachable to small & large organizations alike (Chan and Dimmock, 2008).
International &cross-cultural teams have also become more prevalent, allowing firms to
benefits from a broader base of knowledge &fresh perspectives on business issues. Global firms,
however, confront possible stumbling hurdles when it comes to culture &international business,
in addition to the development of knowledge & skills. While culture may be defined in a variety
of ways, to put it simply, it is a collection of common &accepted standards that a community
shares. However, in an international corporate setting, what is typical &recognized once per
country's professionals may be wholly separate for a coworker from another country.
Understanding &comprehending the impact of culture on international trade in three key areas:
communications, manners, &organizational hierarchy will keep from getting misconceptions

with foreign colleagues &customers &flourish in a globalised corporate world (Cleveland and
Bartsch, 2019).
To analyze that how TV shows globalized & localize in the different abroad countries
According to the Cleveland & et. al., (2016), revealed that through worldwide news
broadcasts, television program, new technology, movies, & entertainment, the mass media are
considered as having a vital role in furthering globalization, allowing culture interchange
&numerous communications of data &image across nations. If most nations' corporate media
systems were generally widespread in the country before the 1990s, most communication
channels have become more global & since, expanding their reach further than the country to
capture audiences all over the world (Cleveland and et. al., 2016). The development of
international capitalist society, new technologies, &the growing commercialism of global TV
shows, which now has came as a result of regulatory reform policies adopted by various
countries in Europe &the United Kingdom to allow the emergence of satellite &cable channels,
have all aided worldwide flows of information. It is determined that Despite this, these four
organizations continue to be major participants in the worldwide spread of news &commentary,
with many publications &other media outlets throughout the globe relying on them after foreign
news. They are considered crucial to the globalization theory &are inextricably linked to
Western modernity &the spread of communication channels from their inception in the mid-
nineteenth century (Cornia, Dressel and Pfeil, 2016).
Academics say that the small number of international news organizations &creators has
led to the homogeneity of global globalization &global televised news coverage by prioritizing
Western interests in politics, economic, &entertainment. They've also had a role in shaping the
interaction between internalization &local forces, bringing the global towards the domestic
&conversely through investigative journalism &the creation of worldwide agendas that affect
national administrations (Darko and Chan, 2018).

To begin with, youth of today watch live TV on a regular basis, & at times during the year, they
watch it more than the norm. This is due to the fact that they watch seasonal shows for a set
number of weeks &then may not watch for a matter of days once that season has ended. These
television shows portray many civilizations from throughout the globe. The colour of the Master
Chef emblem has been changed in several nations because it is connected with something
positive in that country. Countries are typically changing the set design to fit a variety of
cultures. It's also been found that most nations, such as Australia, Canada, India, and others, can
choose specific judges only because their supporters favour them. Aside from that, it has been
determined that nations modify the tone of music since the audience can relate to that sort of
music more in some countries (Donders and et. al., 2018).
According to the Cleveland &Bartsch, (2019), defined that television allows the media to
reach a large number of people. At any particular time, television serves a bigger amount of
participants than the online. When it comes to political issues, television has a lot to offer. The
audience might be constantly reminded of political matters that are significant to the country.
Television can convey crucial data &details about democracy &the democratic structure to its
audience, which could also assist us in making better judgments. At the very same time, it
provides an overview of what is going on in the rest of the globe. Movies may also help people
understand &embrace new idea (Felício, Caldeirinha and Rodrigues, 2012).
Movies and TV shows reflect many societal &political themes, &they have a significant
impact on audiences, often leaving them wondering about social issues &acting as an ocular. It is
analyzed that Television commercials & news stations provide information on the financial
markets, traders, &stocks, highlighting the monetary element. In a sense, the marketing creates
customers &helps us become aware of all the appropriate possibilities accessible in the market.
This is not limited to marketing for apparel or groceries, but also includes advertisements for
retirement funds or banks. In addition, with television, one does not need to go to the stock
exchanges or wait for the share market condition to be published in the newspapers; instead, one
may stay informed by watching televised news channels (FIAMMENGHI, 2019).

To determine the strategies those are adopting by the TV shows in order to maintain their
cultural effectiveness in each countries
According to the Darko & Chan, ( 2018), revealed that Teamwork is considered as the most
effective strategy which can useful to maintain the culture effectiveness in the countries. It is
critical to approach the new culture with an open mind, to welcome collaboration activities
&task sharing rather than focusing on individual distinctions. Consider the viewpoints of others
as a chance to broaden your horizons. Learn how to improve your teamwork abilities here. It is
analyzed that “be an example of good behavior” is taken as the effective strategy that can need to
apply and set an example by embracing & respecting differences. Prioritize harmony &common
sense over correctness, &employ a good sense of humor and/or a cheerful attitude. Don't get too
emotional; oftentimes folks are simply having a terrible day &are going through a rough scenario
(Foskett, 2010). Apart from this , Awareness is also the one of the appropriate strategy that can
helpful in celebrating cultural diversity &making everyone aware of effective ideas, customs, &
way of life is an excellent approach to start building a trust and perception about the TV shows
and telecast the show in foreign language might have been an excellent place to start if you want
to get along with people (Rantanen, 2005). Moreover, Communication is also considered as the
right one strategy that can focused about the people and some other factors like open
mindedness, having some understanding of cultural diversity, practicing reflective listening
(getting acclimated to other accents), &watching your nonverbal messages along with your vocal
inflection are the greatest ways to practice great communication in a multi-cultural context. In
this situation, politeness &empathy are highly valued (Gillespie and Swan, 2021).

Research Methodology
This chapter introduces the study's authors &explains how the investigation was presented
utilizing a scientifically valid descriptive research design. The chapters discuss the study topic,
organization, & methods in order to drive quantitative assessments of previous research. In the
techniques section, every measurement scale, as well as its conceptualization, objective,
&rationale, the many qualities it is made up of, how it is supplied, & how it is evaluated; the data
collecting procedure; &collected information are all covered in detail (Opoku, Ahmed &Akotia,
2016).
 Research Philosophy - The research philosophy's primary function is to sustain the
study's value & organizational concerns so that the investigator may maintain data
analysis trustworthiness. Scholars &research methods are inextricably linked. The
research philosophy chosen determines the course taken by a study in its data-handling
attempt. The emphasis of philosophy's important research topics is not restricted to data
management; it has an impact on every decision that an investigator makes. As one of the
most generally used methodology are positivism, interpretivism, & realism. Researcher
chose an investigation strategy determined by the research subject & productivity. In
order to accomplish this study, the researcher used the Positivist paradigm. The study will
investigate Positivist paradigm as a research approach in order to undertake this study
(Hawawini, 2016).
Researcher in locating, selecting, analyzing, and analyzing data and assisted the
researcher in determining the validity and reliability of both elements. There are
numerous research methodology philosophies, such as basic epistemological, doxology,
and so on. The framework of scientific investigation, it involves three elements:
ontology, epistemological technique, and final methods. As a result, the methodological
choices made by the researcher should be tied to the new ideas and theories in order to
examine the phenomena of science. In order to get the prospective results wherein the
study is being undertaken, various beliefs and assumptions must be addressed during the
research project.

 Research Method - Quantitative research investigates categories or characteristics based
on assumptions developed from a personalized way. To examine such notions,
questionnaire and/or some form of regular monitoring are typically utilized (Kumar,
2018). A quantitative study also gives the appropriate sample size, summary analysis for
the variables included in the investigation, and statistical significance. Accurate and
dependable findings may be obtained as a consequence of this, which may reduce the
chance of obtaining improper data for the study goal. As a consequence, the investigator
employs the quantitative research approach, which aids in the measurement of findings
by analyzing numerical information regarding the study issue. For this research,
qualitative research method is considered by the researcher which can useful to gather the
previous in effective information and strengthen the effectiveness of this research study.
 Research approach - A research approach is necessary to safeguard the quantity
&quality of the study. In order to achieve the goals, this study will use a logical method.
In additional to the deductive method, investigators use an exploratory approach in their
investigation. Inductive analysis is used to find confirmed premises &draw unproven
conclusions (Humphries, 2017). The inductive technique will be effective in
investigations that try to come up with fresh conclusions based on the previously
collected data. The deductive technique focuses on numerical component, whereas the
inductive method focuses on the emotional perspective of the people. This study will be
conducted using the mixed methodology (Bairagi &Munot, 2019).

 Data Collection - In order to properly utilize the research technique, the researcher
primarily analyses descriptive &inferential. Interviews will be used by the prosecutors to
gather primary data. In order to elicit valuable replies from both the target audience &the
researcher constructed well-designed questionnaires using closed-ended questions.
Secondary information will be used to perform this study, which will aid in improving
knowledge & comprehension of the research so that the researcher may frame improved
study results.
Secondary method of data collection is terms as the second source for getting
information. Generally, through this method the researcher uses the previously conducted
research in order to give a relevancy to the research. However, it is mostly used in developing a
theoretical framework about the research by validating it with the help of the points given by
elite scholar. For the current research, secondary data is taken by the researcher to maintain the
in-depth knowledge of the study (Kafouros and et. al., 2022).
 Research Design - Researchers employ a variety of approaches for acquiring accurate
data on a study topic and area of interest when doing research. In this, researcher needs to
examine the best and most suitable strategy that aid people in fixing key research
challenges and then at the same time also develop a justifiable conclusion inside the study
that helps us make it more legitimate and dependable in nature. In addition, numerous
strategies were used to properly communicate the findings.
 Descriptive Research – It is an essential approach for determining the features of the
many variables with in current study. This approach is primarily concerned with
addressing research questions that are concerned with the "What" rather than just the
"Why" of a certain study field. In order to conduct this research, descriptive research
design is used so that researcher can effectively maintain their research process and gain
appropriate information (Kumar, 2018).
 Ethical Consideration - The ethical difficulties highlighted by this experiment are minor