Concept of Internationalization in Media Industry

Internationalization

Table of Contents
Title - Concept of Internationalization in Media Industry............................................................................3
Introduction.................................................................................................................................................3
Aim..........................................................................................................................................................3
Objectives................................................................................................................................................4
Rational of the Study...............................................................................................................................4
Literature Review........................................................................................................................................4
Research Methodology..............................................................................................................................10
Secondary Data Analysis...........................................................................................................................13
Recommendation.......................................................................................................................................14
Conclusion.................................................................................................................................................15
References.................................................................................................................................................17

Title - Concept of Internationalization in Media Industry
Introduction
In today's fast-paced world, the value of internationalization is becoming more widely
recognized, & it is having a beneficial influence on the branding of businesses, particularly in the
news industry. The process of expanding an industry's overseas activities is referred to as
international. This might have been done through importers or by directly acquiring a factory in a
growing industry. It employs a staged approach to internationalization, meaning the firm expands
in phases. Internationalization may become a goal simply because top executives see their rivals
doing something (Antoniazzi and Barra, 2021). Especially when worldwide distribution is
related to a variety of positive outcomes, such as increased work and personal reputation.
Basically Internationalization is also appealing since governments worldwide are lowering tariffs
and reducing trade barriers. Internationalization allows businesses to diversify their activities and
minimize the consequences of demand declining in several locations (Bairagi and Munot, 2019).
The fundamental purpose of this research is to find out how important internationalization is now
in the media sector. This research will focus on the television show "Master Chef. With the help
of this study, the researcher will investigate the role of globalization in increasing the
performance of entertainment shows in order to discover whether television programs can
actually deal with both foreign & domestic cultures. In various countries, the colour of the
Master Chef Insignia has been modified since it is associated have something beneficial in that
country. Typically, countries alter the set design to accommodate a range of cultures. Most
nations, including Australia, Canada, India, and others, have also discovered that they may
appoint certain judges only because their supporters favors them. Aside from that, it has been
found that countries alter the tone of music since the audience in certain countries can relate to
that type of music better.
Aim
“To study the significance of the internationalization in order to improve the effectiveness TV
Shows, A case Study of Master Chef”.

Objectives
 To understand the importance of Internationalization in context of Media Industry.
 To examine the role of Internationalization on the local &global market &culture of the
different countries.
 To analyze that how TV shows globalized &localize in the different abroad countries.
 To determine the strategies those are adopting by the TV shows in order to maintain their
cultural effectiveness in each countries.
Rational of the Study
The primary goal of this study is to determine the relevance of internationalization in the
media industry. The TV show "Master Chef" has been chosen as the subject of this study. Only
with aid of this study, the researcher will examine the function of internationalization in
improving the success of television programmes in determining how television shows might
employ effective ways to deal with the cultures of other nations.
Literature Review
To understand the importance of Internationalization in context of Media Industry
According to the Rienda & et. al., (2020), revealed that internationalization is aids in
the development of "international traits" in learners that are desired in a globalized trade, such as
regional & global mindedness & openness, second language skills, suppleness of thought,
intolerance, & compassion for others. This occurrence also fosters ethical commitment, allowing
students to reflect on their visual &verbal convictions while also cultivating a feeling of duty
&civic involvement. Though globalization of media industry has received a lot of favorable
attention, & this process offers a wealth of advantages for postsecondary learning, it also comes
with a lot of dangers, obstacles, &controversy (Bresler and Stake, 2017). A number of talks
have taken place in various nations about the approaches, &even the good &bad elements. It has
been pointed out in these talks that far too many initiatives have privileged colleges in the West
while doing little to support long-term progress for individuals in underdeveloped countries.