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Internet marketing (Electronic Customer Relationship Marketing) Introduction Customerrelationshipmanagementisa CRMsubsetforelectronicallydelivered andmanaged.Ithelpsinincreaseof profitable revenue from targeted costumers and a set of operating practice to manage costumer reaction in e- commerce. It utilizes broad range of information technology to supportorganisationCRMstrategyand managecostumerreactionandfeedback. Also CRM provide opportunity to relate with wide variety of products and services. Manage ECRMmanagescostumerrelationsand costumer responses study as well as analysis marketing environment of organisation through variousECRMtechniques.Thisgothrough Costumer interaction centre who take care of costumerrelatedissuesandcommunication barrierandmisinterpretationthroughseveral channels. Analysation of interaction ECRM provide facility to analyse costumer interaction as wellasmanagescostumerrelationwithorganisation. Electronic software of customer relationship marketing evaluates states and data to get desired results and conduct facts and statics of organisation costumer behaviour and satisfaction level. CRM enable customer to interact with organisation through various channels such as web, email, video,textcollaborationandphonesandfacilitates knowledge and information regarding their clients. Conclusion Thisreportwillcontaininformationand analysisofelectroniccostumerrelation marketing and its major component that occur in process while organisation ECRM activities. It is also concluded that ECRM is essential if an organisation is promoting or adapting Internet marketing as their promotion mix to generate and attract audience. It is also useful as public, now consume more internet content.