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Introduction to Marketing Essay

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Added on  2020-07-23

Introduction to Marketing Essay

   Added on 2020-07-23

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INTRODUCTION TO MARKETING
Introduction to Marketing Essay_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................1P1) Marketing techniques which are useful for organisation.....................................................1P2) Limitations and constraints of marketing.............................................................................2TASK 2 ..........................................................................................................................................3 P3 Marketing research contribute to the development of its marketing plans...........................3P4. Describe how organisation utilises data and information collected through marketingresearch for marketing planning.................................................................................................4TASK 3............................................................................................................................................5P5- The groups of customers are targeted for selected products...............................................5P6) A coherent marketing mix for a new product or service......................................................6CONCLUSION ...............................................................................................................................7........................................................................................................................................................7REFERENCES ...............................................................................................................................8l壱
Introduction to Marketing Essay_2
l壱INTRODUCTION Marketing strategies are very much important in very business organisation. It play veryvital role in firms. In the business world there are various companies available they use differentmarketing strategies and techniques which suits the most (McDaniel, Lamb and Hair, 2011).These methods and techniques are helpful in growth and success of the organisation. TESCO isthe most leading multinational retailer company. Its basic purpose is to earn large number ofprofit in very limited period of time. It use various strategies such as marketing mix, productdevelopment, survival strategies, branding strategy for grow. Holiday inn is well reputed hotelwhich provide special services to their customers in order to attain extra benefit. They usemarketing techniques and strategies for attract more consumers towards the organisation. l壱TASK 1 l弐P1) Marketing techniques which are useful for organisation.The business organisations are very much focuse4d towards achieving targeted goalswhich are helpful in growth and success of the firm. Tesco and holiday in use the method ofAnsoff's matrix for high growth of the firm (Palmer, 2012). This strategy tell us that businessestry to grow on the basis of existing and new condition of market. This explains as below: Existing Market : It is that market condition which is already available at the marketplace.Market penetration: It is the situation of increasing amount of available product. Thecompany try to develop and innovate a new product through strategies such as lower price,advertising, discount, coupon etc. TESCO promote its product for more profit and growth. TheHoliday inn attract large number of consumers through advertising and providing extra benefit. Product Development: It arises when the company introduce a variety of products in thesame market. Tesco is develop new product for competition, it has lots of competitors availableat the market place. Holiday inn try to develop in their services just to provide satisfaction to thecustomers. New market :This is the condition which is establishes at the market place for betterprofit and success. Market development : It is when they target and wants to attract new group of people butwith the existing products. The TESCO is doing this for take a step foreword for the new
Introduction to Marketing Essay_3

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