Influence of E-Tools on Sales
Added on 2019-12-03
16 Pages5440 Words446 Views
|
|
|
Internet Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Internet marketing elements.............................................................................................11.2 Internet marketing mix.....................................................................................................21.3 Comparing e-tools............................................................................................................31.4 Interactive order processing.............................................................................................4TASK 2............................................................................................................................................52.1 Mechanics of search engine marketing............................................................................52.2 Opt-in email marketing newsletter...................................................................................62.3 Guidelines for best practice in online public relations.....................................................62.4 How businesses can use new digital media communities................................................7TASK 3............................................................................................................................................83.1 Conducting secondary market research............................................................................83.2 Designing an online survey..............................................................................................93.3 Demonstrating the use of electronic customer relationship marketing..........................11TASK 4..........................................................................................................................................124.1 Outlining internet marketing plan..................................................................................124.2 Pay per click advertising................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTION Online advertising is the most common platform which has been used by businesses inorder to connect with their consumers. It is also an effective method of promoting goods whichinvolves e-mail marketing, SEM and social media marketing. However, in the current era ofglobalization, organization needs to undertake such method of advertising which helps the firmto integrate advertisements in the form of online content and enhance the popularity and brandimage of the company in the marketplace. Nowadays, internet has been proven to become acommon tool which assists firms to carry out direct selling activity by attracting consumerstowards business (Hanson and Kalyanam, 2007). Moreover, main purpose of carrying out this study is to develop abilities in order toanalyze complex online media marketing so that independent promotional work can be carriedout by the advertiser. Internet marketing has been assessed as an effective business model. Ithelps organization to present the product online and also provide required details regarding itsfeatures, price, competitive advantage etc. to influence consumers in regard to purchase of theproduct. In the current study, Hilton Hotel has been undertaken which is an international chain offull service hotels (Lin and Huang, 2006). Its business is carried out in 78 countries whichconsist of 530 hotels around the world. The report showcases the use and importance of digitalmedia marketing in order to promote the brand and attract the consumers. Further, an interactiveorder processing has been carried out that involves order processing, online confirmation anddelivery information etc. TASK 11.1 Internet marketing elementsMarketing through internet is the best way through which business can promote itsproducts and services to its worldwide consumers. Thus, firm undertakes such platform throughusing varied elements such as social media, e-mail marketing, mobile marketing and pay perclick etc. All these are innovative methods of promoting the merchandise and influencesconsumers to acquire the goods. There are varied elements of online advertising that helps incarrying out the promotional activity of the firm (Taylor and England, 2006). These arediscussed underneath- 1
Digital presence- It can be assessed that in the 21st century, it is crucial for the firm todevelop an effectual internet presence. It is essential for the company to influenceconsumers in comparison to their rivals. Internet is the best way through which firm canpromote its products and services and influence people to purchase the products. Thus,Hilton promotes its unique services and best quality hotel rooms to its worldwidecustomers through internet. Also, it helps them to deliver detailed information regardingthe products and services which are available. However, such element helps in effectualmarketing of products and services so that target consumers can be attracted towards thefirm to use the services (Tsai, 2006). Social media marketing- It is another crucial element of online advertising. Businessuses such method to promote its products and services among youth. Because they are themain users of social media and thus they can be easily informed regarding the hotelpackages and attractive discounts on group bookings. Through such tool, large number ofmass can be contacted at one time and thus will help in enhancing the sales andprofitability of firm in the marketplace (Ioakimidis, 2010). Promotion- Such element of online marketing assists Hilton to promote and market itsmerchandise and services through using web portals. Business is required to minimize itstraditional marketing methods and carry out online promotion which helps the firm tosave its cost and time. Also, the main advantage is that it helps in promoting the servicesand products to a wide range of consumers (Sheehan, 2010). Online promotion assistsHilton to attract varied customers and enhance the sales of firm. 1.2 Internet marketing mixOnline marketing mix involves 4 P's such as product, place, promotion and price.However, it is essential for the organization to consider the marketing mix elements in order topromote the products and services and attract target market. The marketing department of Hiltonneeds to assess the demand of quality services in market and thus undertakes effectual marketingtactics that helps in promoting the products and services so that sales can be raised (Jensen,2008). Following are the elements of marketing mix consist by Hilton hotel.Product- Hilton is required to focus on delivering information regarding its range ofproducts and services available for consumers with the help of online marketing.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents