Digital Marketing of Amazon : Report
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Added on 2020-01-15
Digital Marketing of Amazon : Report
Added on 2020-01-15
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INTERNET MARKETING
Table of ContentsINTRODUCTION............................................................................................................................3TASK1.............................................................................................................................................31.1Explain the elements of internet marketing............................................................................31.2Evaluate the internet marketing mix.......................................................................................41.3Comapare internet marketing tool..........................................................................................41.4Examine interactive order procedures ...................................................................................5TASK 2............................................................................................................................................62.1Demonstrate the mechanics of search engine marketing ......................................................62.2Write the copy for a suitable opt-in- email marketing news letter .......................................62.3Follow the guidelines for best practice in online public relation ..........................................72.4Demonstrate how business can use new digital media communities ....................................7TASK 3............................................................................................................................................93.1Conduct secondary market research ...................................................................................93.1Design an online survey.........................................................................................................93.3Demostrate the use of electronic customer relationship marketing .....................................11TASK 4..........................................................................................................................................124.1Produce an outline internet marketing plan .........................................................................124.2Create presentation on pay per click advertising..................................................................12CONCLUSION..............................................................................................................................13REFERENCES...............................................................................................................................14
INTRODUCTIONInternet marketing can be defined as the promotion of products and services throughapplication of digital technology. It emphasizes on integration of marketing principles withdeveloping technology. This in turn helps in promoting products and services via many channels.The main objective of internet marketing is to increase the online sales and number of customersin the market. It also emphasizes on increasing profits through capturing consumers’ demand oninternet portals. . In this report, many aspects of digital marketing will be studied in the contextof Amazon. It is the one of the largest chain of the internet-based organization that was foundedin the year 1994. It is headquartered in Seattle, Washington, US. The report will providevaluable insights in relation to elements of marketing, process of order, etc.TASK11.1Explain the elements of internet marketingInternet marketing can be defined as the implementation of marketing principals andtechniques through digital media. Many marketing elements are adopted by the Amazon to gainthe online sales. These are described as below: E- Dealing- E- dealing is the exchange of the products and service through electronicportals. It includes list of online services such as electronic funds transfer, onlineshopping and Business to business transaction. E-Business- E-business refers to a novel concept whereby a business unit is establishedon network call world wide web. Further, it helps organizations in customizing productsand services due to direct contact with customers. Electronic marketing- Electronicmarketing is a technique whereby digital technology is used to promote products andservices. It involves promotion through means of display advertising, smart phones andsocial media marketing. This in turn increases the customer base of the organization. Amazon mainly adopts digital technology to reach large mass of population across theglobe.The organization has an integrated online portal where consumers can select and purchasethe products and services. The company promotes goods and services through application of pullstrategy. As a part of pull strategy, the organization strives to directly contact with consumersthrough online messages and e- mails. Further, the company tends to directly communicate withusers via social media like Facebook, twitter and other channels. . It is through direct contact
with customers that the Amazon is able to save cost on distribution of products to large mass.Moreover, the organization is able to build health relationship with customers through onlinepresence. 1.2Evaluate the internet marketing mixThe internet marketing mix is an important tool which assists in increasing the sales oforganization through online channels. With the help of marketing mix, Amazon is able to planits value proposition in an effective manner. The various elements of marketing mix aredescribed below: Product- Amazon focuses on identifying customers’ needs and desires so as to meetthem efficiently. . Henceforth, the company offers wide range of products like electronicgadgets, apparels and various other items. Price- The organization emphasizes on meeting the needs of target audience whopurchases the goods. Therefore, it follows the competitive pricing strategy wherebyproducts are offered at reasonable prices. . Company also offers variety of discounts toits consumers. For example if consumer buys the products above 3999 rupees, then thefirm provide pricing vouchers worth 999 rupees for shopping in future. These kind ofpromotional techniques has positive impact on customers who are then attracted to newschemes and pricing offers. Place- Amazon is conducting its major operations through online presence. It displays thelist of goods and services on its website. Amazon focuses on availability of the products on sitewhich are just a touch away from customers. Once ordered, Amazon delivers all consignment todoor step of its customers. Promotion- Organization adopts the various range of promotionalstrategies to gain recognition across the globe. It promotes the products and services throughprint media, television and social media. This in turn aids in attracting consumers’ attention.Further, firm communicates the message about offers and discounts through e-mails. Theapplication of effective promotional strategies has a positive impact on sales since it attracts largenumber of customers. 1.3Comapare internet marketing toolThe organization uses different types of marketing tool which helps in gaining attentionfrom consumer across the globe. These tools are described as below:E-mail marketing- The organization uses this tool. to directly convey messages to theconsumers who are using emails (Strauss, 2016). Henceforth, this aids in improving
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